We are looking for a creative and performance-driven Digital Marketing Specialist with 2+ years of experience in managing and scaling Meta Ads campaigns. The ideal candidate should have strong expertise in Facebook & Instagram Ads, audience targeting, lead generation, and campaign optimization.
Job Responsibilities:
- Plan, create, and manage Meta Ads campaigns on Facebook & Instagram
- Generate quality leads, sales, and brand awareness through paid campaigns
- Optimize campaigns for better ROI, reach, and conversions
- Create audience targeting, retargeting, and lookalike audience strategies
- Monitor campaign performance, ad spend, CPC, CTR, and ROAS
- Coordinate with the creative team for ad creatives, reels, and content
- Perform A/B testing for ads and campaign strategies
- Manage Meta Business Suite and Ads Manager professionally
- Track campaign performance and prepare reports
- Stay updated with the latest Meta advertising trends and algorithm updates
Requirements:
- Minimum 2 years of experience in Meta Ads & Digital Marketing
- Strong knowledge of Facebook Ads Manager and Instagram Promotions
- Experience in lead generation and sales campaigns
- Understanding of audience targeting and conversion strategies
- Basic knowledge of Canva, content strategy, and social media marketing
- Strong analytical and communication skills
Preferred Skills:
- E-commerce and lead generation campaign experience
- Creative ad copy and campaign strategy understanding
- Knowledge of pixel setup and conversion tracking
- Ability to manage advertising budgets effectively
Pay: ₹10,000.00 - ₹25,000.00 per month
Work Location: In person
