Job Title:
Digital Marketing & Content Specialist – Meta, Google, YouTube, WhatsApp
Location: Rajkot, Gujarat (In-office)
Type: Full-time
About the Role
We’re hiring a hands-on digital marketing professional who can handle everything from ad campaigns to content creation.
You should know how to:
- Run paid ads on Meta (Facebook/Instagram), Google, YouTube, and WhatsApp
- Create high-quality digital content (reels, stories, posts, ad creatives, short videos)
- Edit videos, write captions, and manage brand visibility across platforms
- Build lead generation funnels and analyze campaign performance
If you’re creative and logical, this is a high-impact role inside an AI-powered education brand.
Responsibilities
1. Campaign Management
- Set up, run, and optimize ad campaigns on Meta, Google, YouTube & WhatsApp
- Handle targeting, budget, creatives, and audience strategy
- Track leads, performance (CTR, ROAS), and conversions
- Create funnels to move people from ad → lead → inquiry → action
2. Content Creation
- Shoot, design, and edit engaging short-form videos (reels, YouTube shorts, stories)
- Use Canva, CapCut, InShot, or similar tools to make daily content
- Write smart captions, hooks, ad copy, and headlines
- Follow trends and create viral-friendly educational content
3. Brand Visibility
- Build consistent brand voice across platforms
- Grow organic and paid reach
- Monitor competitor content and experiment with new formats
- Keep brand content smart, educational, and Gen Z–friendly
Who Should Apply
You should be:
- Experienced in digital marketing & social media tools
- Able to create and edit content yourself — no outsourcing
- Comfortable with ads, logic, and performance tracking
- Interested in education + growth — not just trend reels
Must-Have Skills
- Meta Ads Manager (Facebook + Instagram ads)
- Google Ads (search + display)
- WhatsApp campaign tools (basic automation or message funnels)
- Canva, CapCut, InShot, or similar
- Understanding of funnel logic (ads → leads → conversion)
- Creative + fast content thinking
- English writing + copywriting skills
Bonus if You Know:
- SEO & YouTube channel growth
- Google Analytics
- Email marketing
- Photoshop / Premiere Pro / AI tools like ChatGPT
Location & Timing
- Based in Rajkot (relocation required if outside)
- Full-time, in-office (no remote/freelance)
- Growth-focused team, flexible creative freedom
How to Apply
- Share your resume + any portfolio (Instagram page, ad sample, designs, reels)
- If shortlisted, you’ll receive a task to test your creative + campaign logic
Job Type: Full-time
Pay: ₹10,065.91 - ₹40,622.94 per month
Ability to commute/relocate:
- Mavdi, Rajkot, Gujarat: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
- Have you personally run paid ads on any of these platforms?
(Meta / Google / YouTube / WhatsApp)
If yes, which ones — and briefly describe the goal of one campaign.
- Which tools do you regularly use for content creation and editing?
(e.g., Canva, CapCut, InShot, Photoshop, Premiere Pro)
- Share a link to any social media page, reel, ad, or design you’ve created.
(Instagram handle, Drive link, or screenshots accepted)
- Explain how you would plan a 7-day campaign to promote a new education program for school students.
(Write a few lines: platform, ad type, content idea)
- Do you know how to track ad performance using metrics like CTR, ROAS, leads, etc.?
(Yes / No / Learning / Some understanding)
Language:
Work Location: In person
