About Us
At Profruits, we are passionate about delivering the freshest, highest-quality premium fruits to our customers. We are building a brand centered around health, natural sweetness, and exceptional quality. We are looking for a highly creative and energetic Social Media Content Creator to be the face of our brand, helping us tell our story and showcase our fresh produce through engaging, high-quality video content.
The Role
We are seeking a charismatic individual who thrives in front of the camera and understands what makes food and lifestyle content go viral. You will be responsible for conceptualizing, scripting, and starring in short-form video content primarily for Instagram Reels, YouTube Shorts, etc. If you know how to hook an audience in the first three seconds and have a sharp eye for food aesthetics and wellness trends, this role is for you.
Key Responsibilities
- On-Camera Presence: Act as the primary face and voice for Profruits across social media platforms, presenting our fruit collections, unboxing experiences, and healthy lifestyle tips in an engaging and relatable way.
- Ideation & Scripting: Pitch creative video concepts, write compelling scripts, and outline storyboards that align with our brand identity.
- Trend Sourcing: Continuously research and gather references, trending audio, and viral formats within the food, health, and lifestyle niches in India.
- Production Collaboration: Work closely with our internal team to execute high-quality shoots, ensuring the natural vibrancy and freshness of our products look incredible on camera.
- Content Strategy: Monitor viewer engagement, read the comments, and iterate on video styles to improve our reach and audience connection.
Requirements
- Proven experience as a Content Creator, Presenter, or Vlogger (a strong portfolio or video reel of past work is strictly required).
- Deep understanding of native features, algorithms, and current audio trends on Instagram and YouTube Shorts.
- Excellent on-camera confidence with clear, articulate, and highly engaging delivery in English and Hindi [or insert regional languages like Marathi/Tamil, if applicable].
- Strong copywriting and scriptwriting skills, with the ability to turn a simple product feature into an interesting hook or story.
- A keen visual eye—understanding basic framing, lighting, and pacing for short-form food/lifestyle video.
- Highly organized, self-motivated, and capable of taking a video from a rough idea to the final shoot.
Why Join Us?
- Work in a vibrant, fast-paced environment centered around health and wellness.
- Access to professional, high-end photography and videography equipment to elevate your personal production skills.
- The opportunity to shape the visual identity and voice of a growing brand in the Indian market.
- [Insert Any Additional Benefits: e.g., Health Insurance, Paid Time Off, Free Fruit Subscriptions]
How to Apply
Please submit your resume along with a link to your portfolio, social media handles, or a dedicated video reel showcasing your on-camera experience. Applications without video references will not be considered.
Pay: ₹30,000.00 - ₹40,000.00 per month
Ability to commute/relocate:
- Goregaon East, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Content creation: 2 years (Preferred)
Work Location: In person
