Elbrit Life Sciences is a pharmaceutical company established with a vision of “Making Lives Better” by providing quality healthcare to patients. Established in 2014, with headquarters in Mumbai, we aspire to be one of the leading pharmaceutical companies in the country and across the globe. We are an innovation driven pharmaceutical company, specializing in discovery, development, manufacturing and marketing of prescription drugs, that makes a difference in the lives of millions of patients everyday. Our excellence ranges from choosing the best in class APIs (Active Pharmaceutical Ingredients) and getting the advanced machinery with latest technology available to manufacture our medicines. We partner with the right organizations across the globe in delivering the commitment towards our patients and customers. As a part of a healthcare industry, we have a commitment to the communities we serve and in turn to the human race in itself. We have been privileged to play a role in helping millions of people to stay healthy. We take pride in taking our products, services and ideas to the maximum geographies as possible, which is a long journey; we will continue to embark on. In every single action, we follow our guiding values of Innovation and Excellence. These core values embody the nature of how Elbrit Life Sciences as a corporate operates. These values are the foundation of our commitment to patients and doctors and of our dedication to make a difference. Our commitment towards the highest quality in whatever we do, starts with our people, our partners, our vendors, our customers, healthcare professionals, physicians, doctors all the way to patients and their communities
Job Summary:
The Area Business Manager (ABM) is responsible for achieving sales targets, managing and developing a team of Medical Representatives (MRs), and implementing sales strategies within the assigned area. The role focuses on driving business growth, building strong relationships with healthcare professionals, monitoring market trends, and ensuring effective execution of marketing initiatives. The ABM acts as a bridge between the field team and regional management to ensure consistent performance and alignment with company objectives.
Key Responsibilities:
1. Sales & Business Development
- Achieve monthly, quarterly, and annual sales targets for the assigned area.
- Implement area-specific sales strategies and promotional plans in line with regional and organizational goals.
- Identify potential business opportunities and new customer segments to expand market coverage.
- Monitor sales performance of team members and ensure corrective actions are taken where needed.
- Drive the effective implementation of marketing campaigns and ensure product visibility and availability.
Analyse sales data, market trends, and competitor activities to identify areas for improvement.
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2. Team Leadership & People Management
- Recruit, train, and develop Medical Representatives (MRs) to ensure a competent and motivated field force.
- Set clear performance expectations, track progress, and provide continuous feedback and coaching.
- Conduct joint fieldwork with MRs to assess market coverage, product promotion, and customer engagement.
- Motivate and guide the team to achieve both individual and collective sales goals.
Foster a culture of accountability, teamwork, and ethical conduct.
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3. Market Analysis & Strategic Execution
- Conduct area-level market analysis to understand prescription trends, doctor potential, and competitor activities.
- Recommend strategic actions to improve product penetration and sales performance.
- Plan and execute area-level product launches, CME programs, and marketing activities in coordination with the marketing and sales teams.
Monitor ROI of promotional activities and ensure optimal resource utilization.
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4. Customer & Relationship Management
- Build and maintain strong professional relationships with doctors, hospitals, pharmacies, and stockists.
- Ensure consistent follow-up with key customers and handle their queries and concerns effectively.
- Develop Key Opinion Leaders (KOLs) within the area to support product advocacy.
Work closely with distributors and stockists to ensure smooth product availability and supply chain management.
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5. Compliance, Reporting & Coordination
- Ensure adherence to company policies, ethical guidelines, and industry regulations during all business activities.
- Maintain accurate records of field activities, sales data, and customer interactions.
- Submit periodic reports on sales performance, market feedback, and competitor insights to the Regional Business Manager.
