Job Overview:
We are seeking an experienced SEO Content Specialist with expertise in the B2B SaaS industry. The ideal candidate will take full ownership of high-quality, engaging, and conversion-driven content creation. This role involves writing and optimizing SEO-focused content, managing freelance writers, and ensuring the content aligns with our goals to drive organic traffic and lead generation.
Key Responsibilities:
B2B SaaS Content Writing Expertise:
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Research and write SEO-optimized content tailored for the B2B SaaS industry.
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Develop various content formats, including blog posts, whitepapers, eBooks, case studies, website copy, landing pages, and email marketing content.
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Leverage AI content tools such as ChatGPT, Jasper, and Copy.ai for content research, ideation, and business-tailored content.
Content Editing & Pipeline Management:
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Provide feedback to freelance writers and manage the entire content creation pipeline from ideation to publication.
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Plan and optimize content periodically to ensure it ranks on the first page of search engine results.
- Ensure timely delivery and high-quality content output.
SEO & Content Optimization:
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Write and optimize content for search engines to drive organic traffic and improve rankings.
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Optimize title tags, meta descriptions, headers, and internal linking for SEO purposes.
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Collaborate with the SEO team to maintain on-page SEO best practices and keyword optimization.
Marketing & Analytics Knowledge:
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Use Google Analytics and Search Console to track content performance and organic traffic growth.
- Analyze data to refine the content strategy and improve SEO outcomes.
Required Skills & Experience:
- Excellent Writing & Editing Skills·
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SEO Optimization & Keyword Research·
- Content Strategy & Pipeline Management·
- Google Analytics & Search Console Proficiency·
- AI Content Tools (ChatGPT, Jasper, Copy.ai)·
- Strong Communication & Collaboration Skills
Good to Have:
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Experience in Marketing Automation Tools·
- Basic HTML & CMS Knowledge·
- Familiarity with B2B Lead Generation Strategies
Minimum Qualifications:
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Bachelor’s degree in Marketing, Journalism, Communications, or a related field
Salary Range:
As per industry standards.
Location:
Invensis Technologies (P) Ltd.#1321, Sarakki Extension 15th Cross,100 Feet Ring Road, JP Nagar 2nd Phase, Marenahalli, Bangalore - 560 078.
Shift Details:
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Shift Type: Day
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Working Days: Monday to Friday
