Mahila Abhivruddhi Society (APMAS)
Job Description for the position of
Territory Marketing Manager (TMM) for Madanapalle, Chittoor, Andhra Pradesh
About APMAS:
Mahila Abhivruddhi Society (APMAS) is a national-level technical resource organization working for
the advancement of people’s institutions such as women's self-help institutions, farmer institutions,
and other community-based organizations that believe in and respect the spirit of self-help and keep it
as a guiding principle. It works closely with the state governments and key stakeholders in the
development sector towards achieving poverty reduction and socio-economic empowerment of the
marginalized and the poor.
Role Description:
The Territory Marketing Manager (TMM) will be responsible for all the business-related activities at
the FPO & FPO Federation level in the project areas of APMAS in the Andhra Pradesh and
Telangana States. Fulfilling the organizational vision and mission by effective planning and
coordination with the project team, FPOs BODs, Institutional Buyers, and Bulk Buyers for Business
development. Facilitate FPOs to take up input marketing of licensed, and non-licensed items by
linking with input supplying companies and also facilitate output marketing by directly linking buyers
and sellers, exploring opportunities to start primary and secondary processing businesses at the FPO
level. Involvement in product development, reducing the cost of cultivation, documentation, and
submission of periodical reports. Making an FPO a viable business organization through input
and output marketing.
Roles & Responsibilities:
1. Project / Organizational:
Coordinate with the project staff, and FPO & FPO Federation CEOs to prepare reports and
documentation as and when needed.
Contacting potential Buyers across various locations to build relationships and arrange
meetings.
Conducting regular field visits, meetings, and workshops to motivate and share the learning
knowledge.
Ensure the regular updating of project-related MIS for the input and output marketing business
of FPO.
2. Capacity building
Identifying the opportunities, coordinating with the team, and conducting training programs,
workshops, and field visits to the FPOs,
Developing various strategies to improve both existing and new business opportunities.
Conducting programs to create awareness of post-harvest activities, value addition, and new
technology adaption.
Continuous updating on new Govt. schemes related to FPOs business.
3. Business Development:
Improve market access for smallholder farmers through FPOs and establish linkages with
private and Govt. Agencies for both input and output marketing of FPO.
To be part of the decision-making body regarding business activities and take the lead in
business development for the FPO.
Make extensive field visits and attend farmers group meetings, FPO board meetings, etc., to
assess the challenges and opportunities
Networking and partnership management with stakeholders such as NGOs, FPOs, Financial
institutions, and Institutional buyers.
Preparing FPOs & FPO Federation Business Planning and Establishment of required systems
in FPOs
Ensure input & output requirements at the farmer level and consolidation of information at the
FPO level for the planning of collective activities (for seasonal crops also).
Weekly field visits for demand and supply assessment in Input and output marketing.
