A Digital Marketing Manager strategizes and oversees online campaigns to boost brand awareness, generate leads, and drive revenue. They manage budgets, analyze performance metrics, and lead teams in SEO/SEM, email marketing, and social media. [1, 2, 3, 4]Key Responsibilities
- Campaign Strategy: Plan and execute integrated digital campaigns across Google, Meta (Facebook/Instagram), and LinkedIn.
- Performance Marketing: Optimize ad spend, track conversion rates, and manage Cost Per Lead (CPL) to maximize Return on Ad Spend (ROAS).
- Analytics & Reporting: Use tools like Google Analytics and Search Console to measure traffic and evaluate KPIs.
- Team Leadership: Coordinate with content creators, web developers, and designers to ensure cohesive brand messaging. [1, 2, 3]
Expected Skills & Qualifications
- Experience: Typically 2 to 5+ years of proven, hands-on experience in performance marketing and lead generation.
- Technical Knowledge: Strong command of SEO/SEM, email marketing software, and CRM tools.
- Certifications: Google Ads, Meta Blueprint, and Google Analytics certifications are highly advantageous. [1]
- #DigitalMarketingJobs
- #DigitalMarketingManagerJobs
- #MarketingJobs
- #HiringDigitalMarketing
- #KochiJobs
- #KeralaJobs
- #DigitalMarketing
- #PerformanceMarketing
- #GrowthMarketing
- #SEO
- #SocialMediaMarketing
- #SEM
- #DigitalMarketer
- #MarketingManager
- #FreelanceDigitalMarketing
- #MarketingCommunity
Pay: ₹18,000.00 - ₹22,000.00 per month
Work Location: In person
