Job Description – Assistant Digital Marketing Manager
Company: SafeHands Travels Pvt. Ltd.
Position: Assistant Digital Marketing Manager
Location: Sector-132, Noida (NCR)
Employment Type: Full-Time
About SafeHands Travels
SafeHands Travels Pvt. Ltd. is a boutique destination management company specializing in customized cultural, spiritual, heritage, leisure, wildlife, and adventure tours across India. We cater to domestic and international travelers, with a strong focus on clients from Malaysia, Singapore, Europe, Australia, the UK, and North America.
Position Overview
The Assistant Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to generate quality leads, enhance brand visibility, and increase tour bookings. The role involves managing social media, paid advertising, website content, email marketing, SEO, and online travel platforms while working closely with the Sales and Product teams.
Key ResponsibilitiesDigital Marketing Strategy
- Assist in developing and implementing the company's digital marketing strategy.
- Plan monthly marketing campaigns aligned with business objectives.
- Manage marketing budgets efficiently to maximize return on investment (ROI).
- Monitor industry trends and competitor activities.
Performance Marketing
- Plan and manage Meta (Facebook & Instagram) advertising campaigns.
- Manage Google Ads (Search, Display, Performance Max, and YouTube).
- Optimize campaigns to improve lead quality and reduce cost per acquisition.
- Track campaign performance and recommend improvements.
Social Media Management
- Manage Facebook, Instagram, LinkedIn, YouTube, and other social media platforms.
- Create engaging content, reels, stories, and promotional campaigns.
- Develop a monthly content calendar.
- Increase follower engagement and community growth.
Lead Generation
- Generate qualified enquiries through digital channels.
- Optimize landing pages for higher conversion.
- Coordinate with the Sales team to improve lead conversion.
- Maintain lead tracking and campaign performance reports.
Content Marketing
- Prepare promotional content for:
- Tour packages
- Blogs
- Newsletters
- Email campaigns
- WhatsApp broadcasts
- Travel brochures
- Corporate presentations
- Coordinate with graphic designers and video editors.
Online Travel Platforms
- Manage company profiles and product listings on online travel marketplaces.
- Update itineraries, pricing, images, and descriptions.
- Monitor customer reviews and ratings.
- Improve product visibility and conversion performance.
Email & WhatsApp Marketing
- Create and execute email campaigns.
- Manage customer databases.
- Design WhatsApp marketing campaigns for promotions and repeat business.
- Analyze campaign performance metrics.
Analytics & Reporting
- Prepare weekly and monthly digital marketing reports.
- Track:
- Website traffic
- Lead generation
- Conversion rates
- Cost per lead
- Return on ad spend (ROAS)
- Social media growth
- SEO performance
- Recommend improvements based on data.
Key Performance Indicators (KPIs)
- Number of qualified leads generated.
- Cost per lead (CPL).
- Return on advertising spend (ROAS).
- Website traffic growth.
- Organic search rankings.
- Social media engagement and follower growth.
- Email open and click-through rates.
- Lead-to-booking conversion rate.
- Revenue generated through digital marketing campaigns.
- Growth in repeat customer enquiries.
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Tourism, Mass Communication, or a related field.
- Minimum 3–5 years of experience in digital marketing.
- Experience in the travel, tourism, or hospitality industry is preferred.
Technical Skills
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Search Console
- SEO and keyword research
- WordPress or other CMS platforms
- Canva and basic graphic design tools
- Email marketing platforms
- CRM software
- Microsoft Office (Excel, PowerPoint, Word)
Preferred Skills
- Experience managing digital campaigns for travel brands.
- Knowledge of online travel platforms and travel marketplaces.
- Understanding of AI tools for content creation and marketing automation.
- Basic photo and video editing skills.
- Familiarity with lead generation funnels and conversion optimization.
Personal Attributes
- Creative and innovative thinker.
- Strong analytical and problem-solving skills.
- Excellent communication and content writing ability.
- Highly organized with attention to detail.
- Ability to manage multiple campaigns simultaneously.
- Self-motivated and results-oriented.
- Team player with strong coordination skills.
Compensation & Benefits
- Competitive salary based on experience (Starting from 35,000 per month)
- Performance-based incentives linked to lead generation and campaign success.
- Annual performance appraisal.
- Opportunities for professional development and certifications.
- Career growth within a rapidly expanding travel company.
Why Join SafeHands Travels?
- Be part of a growing destination management company with a strong international client base.
- Work on diverse marketing campaigns across spiritual, cultural, luxury, and experiential travel.
- Gain hands-on experience with performance marketing, AI-powered marketing tools, and international tourism promotion.
- Enjoy a collaborative environment with opportunities to innovate and make a measurable business impact.
Pay: ₹30,000.00 - ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
