JOB DESCRIPTION – PR MANAGER Brand Communication | Influencer Marketing | Events
About the Role
We are looking for a creative, confident, and well-connected PR Manager to lead our brand communication, public relations, influencer marketing, and event-related initiatives. The candidate will be responsible for strengthening the brand's public image, generating media visibility, managing influencer collaborations, and creating impactful brand experiences.
PR & Brand Communication
- Develop and execute strategic PR plans to increase brand awareness and visibility.
- Build and maintain strong relationships with journalists, editors, media houses, bloggers, and industry professionals.
- Create and distribute press releases, media pitches, brand stories, articles, and announcements.
- Identify opportunities for interviews, features, collaborations, and editorial coverage.
- Develop compelling brand stories and ensure consistent brand messaging across communication channels.
- Monitor media coverage and maintain regular PR reports.
Influencer Marketing
- Identify and build relationships with relevant influencers, creators, celebrities, and content personalities.
- Plan and execute influencer marketing campaigns aligned with brand objectives.
- Negotiate collaborations, deliverables, timelines, and commercial terms.
- Coordinate with influencers from campaign briefing to content execution.
- Track campaign performance, engagement, reach, and overall impact.
- Explore innovative influencer partnerships to increase brand awareness and audience engagement.
Events & Brand Activations
- Plan and execute PR activities for launches, exhibitions, corporate events, weddings, brand activations, and special events.
- Coordinate with event teams, media, influencers, vendors, and other stakeholders.
- Manage media invitations, influencer attendance, press coverage, and event communications.
- Develop pre-event, during-event, and post-event PR strategies.
- Ensure maximum brand visibility and media presence during events.
Crisis & Reputation Management
- Monitor public perception and media sentiment around the brand.
- Handle PR-related concerns and support crisis communication when required.
- Develop appropriate communication strategies to protect and strengthen the brand's reputation.
Required Skills
- Excellent communication, presentation, and interpersonal skills.
- Strong media and influencer network.
- Excellent relationship-building and networking abilities.
- Strong content writing and storytelling skills.
- Knowledge of PR, brand communication, influencer marketing, and event management.
- Strong negotiation and coordination skills.
- Creative approach toward campaigns and brand promotions.
- Ability to manage multiple projects and deadlines.
- Good understanding of social media and digital marketing trends.
- Strong attention to detail and professional communication.
Qualifications & Experience
- Bachelor's/Master's degree in Public Relations, Mass Communication, Journalism, Marketing, Communications, or a related field.
- 3–6 years of experience in PR, brand communication, influencer marketing, media relations, or a PR/event agency.
- Experience in managing brand campaigns, influencers, media relations, and events will be preferred.
Key Performance Indicators (KPIs)
- Growth in brand visibility and media coverage.
- Quality and reach of PR placements.
- Successful influencer collaborations and campaign performance.
- Media and influencer relationship development.
- Event PR coverage and visibility.
- Brand engagement and audience reach.
- Successful execution of PR and communication campaigns.
Ideal Candidate
The ideal candidate should be confident, well-networked, creative, presentable, and highly proactive, with the ability to build strong relationships with media and influencers and create communication strategies that enhance the brand's image and visibility.
Incase you are looking out for job opportunity please connect over 9810966812.
Pay: ₹20,000.00 - ₹50,000.00 per month
Work Location: In person
