Department: CRM / Sales / Customer Growth
Experience: 1–3 Years
Location: Kolkata | Full-time
About the Role
SEVORA is looking for a CRM & Clienteling Executive to manage customer communication, lifecycle marketing and personalised customer selling.
The role combines CRM, WhatsApp, Push Notifications, Email, SMS and direct customer follow-up to increase conversion, repeat purchases and customer lifetime value.
Key Responsibilities
- Manage SEVORA's customer lifecycle from first interaction to repeat purchase.
- Plan and execute Push Notification, Email, SMS and WhatsApp campaigns.
- Manage abandoned cart and abandoned Try At Home follow-ups.
- Identify high-intent customers and personally follow up through calls and WhatsApp.
- Understand customer preferences, purchase history and requirements.
- Recommend relevant products and collections.
- Cross-sell and upsell complementary products.
- Reactivate inactive and dormant customers.
- Build personalised campaigns for high-value and VIP customers.
- Develop occasion-based campaigns around Puja, weddings, parties, birthdays, travel and other events.
- Coordinate with Fashion Stylists for high-value customers.
- Maintain accurate customer profiles and preferences in CRM.
- Monitor campaign performance and customer behaviour.
- Test different messaging, offers and customer journeys.
- Identify opportunities to increase repeat purchase and customer LTV.
- Work closely with Sales, Marketing, Styling and Growth teams.
Required Skills
- CRM & Lifecycle Marketing
- Customer Relationship Management
- WhatsApp Marketing
- Customer Follow-up
- Personalised Selling
- Retention Marketing
- Upselling & Cross-selling
- Push Notification Marketing
- Email Marketing
- SMS Marketing
- Customer Segmentation
- Campaign Management
- CRM Tools
- Strong communication skills
Preferred Experience
- D2C / Ecommerce
- Fashion / Lifestyle
- WhatsApp CRM
- Marketing Automation
- Customer Retention
- Clienteling
- Customer Analytics
Key Performance Indicators
- CRM-attributed GMV
- Repeat GMV
- Repeat purchase rate
- Reactivated customers
- Customer LTV
- Abandoned cart recovery
- Try At Home → Purchase conversion
- Revenue per customer
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
