About Us
The Dress Outlet is a fast-growing international fashion e-commerce brand specializing in Prom Dresses, Formal Dresses, Wedding Guest Dresses, Bridesmaid Dresses, Plus Size Dresses, Homecoming Dresses, and Occasion Wear.
We are looking for an experienced HARO / Digital PR Specialist to help increase our brand visibility, secure high-authority media placements, and acquire quality backlinks through strategic journalist outreach and digital PR campaigns.
Responsibilities
- Monitor HARO (Connectively), Qwoted, Featured, SourceBottle, and other journalist request platforms daily.
- Identify and qualify relevant media opportunities aligned with our brand and target audience.
- Research journalists, editors, bloggers, and media outlets for outreach opportunities.
- Write compelling pitches, expert responses, and media contributions.
- Secure media mentions, expert quotes, brand features, and high-quality backlinks from reputable publications.
- Build and maintain relationships with journalists, publishers, and content creators.
- Track outreach activities, placements, backlinks, and campaign performance.
- Maintain organized records of media opportunities and outreach efforts.
- Collaborate with SEO and content teams to maximize organic visibility and link-building results.
- Prepare regular performance reports highlighting media coverage, backlink acquisition, and campaign outcomes.
Requirements
- 1- 2 years experience in HARO, Digital PR, Media Outreach, Link Building, or a related role.
- Proven track record of securing media placements, earned media coverage, and quality backlinks.
- Strong English writing, communication, and copywriting skills.
- Experience researching and responding to journalist requests under tight deadlines.
- Strong organizational skills with the ability to manage multiple campaigns simultaneously.
- Attention to detail and ability to maintain accurate outreach records.
- Understanding of SEO fundamentals and backlink quality metrics.
Required Platform Experience
Candidates must have hands-on experience using one or more of the following:
- HARO / Connectively
- Qwoted
- Featured
- SourceBottle
- Other journalist outreach or media request platforms
Preferred Qualifications
- Experience working with fashion, apparel, lifestyle, wedding, beauty, or e-commerce brands.
- Knowledge of Digital PR strategy and media relations.
- Experience building relationships with journalists and publishers.
- Familiarity with SEO, content marketing, and brand mention acquisition.
Pay: ₹20,000.00 - ₹50,000.00 per month
Application Question(s):
- Please share 3–5 recent media placements you personally secured, along with the publication names and URLs.
- Please share examples of backlinks you have earned through Digital PR outreach.
- Have you worked with fashion, ecommerce, wedding, beauty, or lifestyle brands? If yes, please share examples.
- How many media pitches can you typically send per week?
Work Location: Remote
