Role Description
Zorabian Chicken is looking for an all round creative to own our social media output end to end across design, video, AI content, publishing and reporting. This is a hands on role. You will shoot it, edit it, design it, post it, read the numbers, and improve it.
If you want to specialise in one craft, this is not the role. If you want full ownership of a brand’s creative output at a business where decisions get made quickly, it is. We have a story most food brands cannot tell, because we actually control every step of it. We are looking for someone to put that on camera.
Job Description / Responsibilities
Video and Reels (the core of this role)
● Shoot food and product content and edit Instagram Reels and YouTube
● Create and edit all video creative for our Meta Ads campaigns.
●Edit to a high standard across pacing, subtitles, sound design, colour and on-screen text.
● Add transitions, animations and light motion graphics where the story calls for it.
● Produce promotional videos & multiple creative variants of the same footage so the digital team can A/B test properly.
AI content and video generation
● Generate video and image content using AI tools such as Google Flow (Veo), Kling, Seedance, Runway, Pika, Luma and Nano Banana for shots we cannot practically film, and blend that output cleanly with real footage.
● Generate AI images and marketing creatives using tools such as Midjourney, Adobe Firefly, Canva AI and similar platforms.
● Use AI assistants such as Claude and ChatGPT for scripting, hooks and caption variants, and ElevenLabs for voice.
● Write effective prompts that produce high quality images, video and marketing content on the first few attempts rather than the fiftieth.
● Use Descript and Opus Clip to repurpose long footage into multiple assets.
Graphic design
● Design static creatives, carousels and stories for Instagram, Meta Ads.
● Build festive and campaign creatives, offer creatives, price cards and promo cards.
● Design website banners, thumbnails, posters, brochures, flyers, presentations and packaging support as needed.
Social media management and publishing
● Plan and own the monthly content calendar across Instagram, Facebook, LinkedIn, YouTube, Threads, Pinterest and Google Business Profile.
● Publish posts, reels, stories and campaigns on schedule.
● Write captions and hashtags in the brand voice.
● Monitor comments, direct messages and audience engagement, and respond in a timely way.
● Coordinate with food bloggers, influencers and photographers for collaborations.
● Track competitor activity and category trends, and bring ideas worth acting on.
Content strategy and performance
● Brainstorm campaign ideas and content concepts with the marketing and digital teams.
● Maintain an organised content library so past footage and creatives are findable and reusable.
● Read performance data after every post and campaign across retention, hook rate, saves, shares, CTR and ROAS, and understand clearly what is working and what is not.
● Make quick changes based on that data. Re cut hooks, swap thumbnails, change the first three seconds and produce fresh variants within a day or two, not a week.
● Report monthly on what performed, what did not, and what you are changing next.
Desired profile of the candidate
● 0–4 years of experience in a creative or social media role. Freshers with a strong portfolio of Reels they have personally shot and edited are welcome to apply.
● Strong command of at least one professional editor such as DaVinci Resolve, Premiere Pro or Final Cut, plus CapCut for fast turnarounds.
● Design ability in Canva, Photoshop, Illustrator or Figma.
● Able to shoot on your own using a camera or phone, with basic lighting and basic audio.
● Comfortable reading Instagram Insights and Meta Ads Manager, and able to act on what they show you.
● Hands on with AI video and image generation across Google Flow (Veo), Kling, Seedance, Runway, Nano Banana, Midjourney or Firefly. You must be able to show us AI work you have shipped, not just experimented with.
● Understanding of what makes a Reel hold attention in the first two seconds.
● Organised, deadline driven and comfortable managing a calendar across several platforms at once.
Good to have
● Food, restaurant or FMCG content experience.
● After Effects for light motion graphics.
● Experience with quick commerce creative formats.
● Experience designing for print alongside digital.
Pay: ₹300,000.00 - ₹360,000.00 per month
Work Location: In person
