Key Responsibilities
Business & Brand Strategy
- Understand client business models, revenue drivers, growth objectives, and
market challenges.
- Develop comprehensive brand strategies aligned with business goals.
- Define brand positioning, value propositions, brand architecture, and messaging
frameworks.
- Ensure brand strategies support both short-term marketing goals and long-term
business growth.
Market Intelligence & Research
- Conduct market, customer, and competitor research.
- Analyze industry trends, customer behaviors, market opportunities, and emerging
business landscapes.
- Identify gaps in market positioning and recommend strategic brand interventions.
- Translate research insights into actionable business and branding
recommendations.
Customer & Consumer Insights
- Develop a deep understanding of customer needs, motivations, buying behavior,
and decision-making processes.
- Build customer personas and audience segmentation frameworks.
- Identify customer pain points and opportunities to strengthen brand relevance.
Strategic Planning
- Create brand roadmaps and strategic growth plans.
- Develop go-to-market positioning strategies for products and services.
- Recommend communication, content, and campaign approaches that reinforce
brand objectives.
- Partner with marketing and content teams to ensure strategic consistency.
Client Advisory & Stakeholder Management
- Serve as a trusted advisor to clients on branding, positioning, and market
strategy.
- Facilitate strategy workshops, discovery sessions, and business discussions.
- Present insights, recommendations, and strategic frameworks to leadership
teams and stakeholders.
- Build strong relationships with clients through consultative engagement.
Competitive Positioning
- Evaluate competitor strengths, weaknesses, and market positioning.
- Develop differentiation strategies that create sustainable competitive advantages.
- Identify opportunities for brand expansion, repositioning, and innovation.
Performance & Brand Health
- Define brand success metrics and performance indicators.
- Monitor brand awareness, perception, engagement, and market impact.
- Evaluate strategic initiatives and recommend optimization opportunities.
Required Skills & Competencies
Business Acumen
- Strong understanding of business fundamentals, growth strategies, customer
acquisition, and market dynamics.
- Ability to connect branding initiatives with commercial outcomes.
Strategic Thinking
- Ability to solve business challenges through brand and market strategies.
- Strong analytical and conceptual thinking skills.
Market Research & Analysis
- Experience conducting market research, competitive analysis, and consumer
insight studies.
- Ability to interpret data and derive strategic recommendations.
Brand Development
- Strong understanding of brand positioning, architecture, identity systems, and
communication frameworks.
- Experience developing brands from concept to execution.
Communication & Presentation Skills
- Exceptional storytelling, presentation, and stakeholder management abilities.
- Confidence in leading strategic discussions with senior leadership and clients.
Consulting Mindset
- Ability to challenge assumptions, identify opportunities, and provide business-
focused recommendations.
- Strong problem-solving and decision-making capabilities.
Preferred Qualifications
- Bachelor's or Master's degree in Marketing, Business Administration, Branding,
Communications, or related fields.
- 5–10 years of experience in Brand Strategy, Business Consulting, Marketing
Strategy, Corporate Strategy, or related domains.
- Experience in a branding agency, consulting firm, digital agency, or strategic
marketing environment is highly preferred.
- Exposure to multiple industries and business models will be an advantage.
