Brand Identity Designer
Company: BrandwithBASE
Location: Calicut, Kerala
Employment Type: Full-time
Work Mode: On-site
Experience: 2–4 years
About BASE
BASE is a brand consulting and transformation company helping ambitious businesses build brands that stand out, connect with people, and drive growth.
We work across brand strategy, positioning, identity, and brand transformation. Our work spans multiple industries and markets, and we are looking for a designer who can turn strategic thinking into distinctive, meaningful visual identities.
The Role
We are looking for an experienced Brand Identity Designer to join our team.
This is not a role for someone who only creates social media posts or marketing creatives. We are looking for a designer who understands brand identity from the ground up — someone who can take a strategic idea, develop a strong creative concept, and build a complete visual identity system around it.
You will work closely with our strategy and creative teams to develop brands that are distinctive, coherent, and commercially relevant.
What You'll Do
- Develop visual identities for new and evolving brands
- Translate brand strategy, positioning, and insights into compelling visual concepts
- Create logos, typography systems, colour palettes, graphic languages, imagery direction, and other identity elements
- Build comprehensive and scalable brand identity systems
- Develop brand guidelines and ensure consistency across touchpoints
- Design brand applications across digital, print, packaging, presentations, social, and other relevant media
- Present concepts clearly and explain the strategic and creative thinking behind your work
- Collaborate with strategists, copywriters, and other designers
- Participate in creative reviews and contribute to the overall creative direction of projects
- Manage multiple projects while maintaining a high standard of craft and attention to detail
- Stay current with developments in branding, design, culture, and visual communication
What We're Looking For
- 2–4 years of professional experience, preferably in branding, brand identity, design studios, or agencies
- A strong portfolio demonstrating brand identity projects from concept to execution
- Strong understanding of typography, layout, colour, composition, and visual systems
- Ability to think conceptually and develop original creative directions
- Ability to connect design decisions to brand strategy and business objectives
- Strong presentation and communication skills
- High attention to detail and a strong sense of visual craft
- Ability to take feedback, collaborate, and refine work without losing the core idea
- Comfortable working across both digital and physical brand touchpoints
- Proficiency in Adobe Creative Suite and Figma
A Strong Portfolio Should Show
We are particularly interested in seeing:
- Brand identity projects
- Logo and identity systems
- Brand strategy translated into visual identity
- Typography and colour systems
- Brand guidelines
- Before/after or transformation projects
- Real-world applications of identities
- The thinking and process behind the final work
Please do not submit a portfolio consisting primarily of social media posts, advertisements, or isolated graphic designs.
What You'll Get
- Opportunity to work on meaningful brand transformation projects
- Exposure to different industries, businesses, and markets
- Collaboration with strategists and senior creative professionals
- Space to develop your creative thinking and point of view
- The opportunity to build a strong portfolio of strategic branding work
- A team environment where ideas, craft, and strategic thinking matter
How to Apply
Please submit your CV and portfolio.
Your portfolio is the most important part of your application. We would like to see the projects you are most proud of, particularly examples where you developed a brand identity system rather than simply producing individual design assets.
Portfolio link is required.
The kind of designer we're looking for, You don't just make things look good.
You understand brands, ask the right questions, find the idea, and turn that idea into a visual identity people can recognize and remember.
If that sounds like you, we'd like to see your work.
Pay: ₹18,000.00 - ₹40,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
Work Location: In person
