Job Description: Performance Marketing & Growth Manager
Brand:Alankrit
Location: Full-time (Lucknow, India)
Position Type: Full-time
Department: Digital Growth & E-Commerce
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About Alankrit
At Alankrit, we celebrate heritage craftsmanship through high-end, hand-embroidered Lucknow Chikankari designer wear. As we aggressively expand our online presence across India and international markets, we are seeking a data-driven, results-oriented **Performance Marketing & Growth Manager** to own our customer acquisition strategy, scale organic search visibility, and take our digital revenue to the next level.
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Role Overview
You will lead cold customer acquisition, paid advertising campaigns, search engine optimisation (SEO), conversion rate optimisation (CRO), and automated customer marketing. Working directly alongside our Social Media Analyst and Website Developer, you will turn creative content, paid ads, and search traffic into profitable online sales while maintaining our luxury brand positioning.
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Key Responsibilities
1. Performance Marketing & Paid Media (Meta & Google)
Meta Ads Management: Plan, execute, and scale high-performing Meta campaigns (Instagram & Facebook) using Advantage+ Shopping, custom audiences, and video-first ad structures.
Google Search & Shopping: Manage Google Search, Performance Max (PMax), and Shopping campaigns targeting high-intent keywords for luxury ethnic wear.
Budget Allocation & Scaling: Manage monthly ad spend effectively, maintaining a minimum Return on Ad Spend (ROAS) of 4x to 5x while expanding cold outreach.
A/B Testing: Continuously test ad formats, hooks, visual assets, and landing page angles to lower Customer Acquisition Cost (CAC).
2. Search Engine Optimisation (SEO) & Organic Growth
Keyword & Content Strategy: Identify and target high-intent search terms (e.g., handcrafted chikankari saree", "pure georgette Lucknow suit") to build sustainable, long-term organic web traffic.
On-Page & Catalogue Optimisation: Optimise product titles, meta descriptions, image alt tags, URL structures, and collection page copy across the website.
Technical SEO Coordination: Work with our Website Developer to audit site health, improve mobile loading speeds, fix broken links, and implement structured schema markup for rich product snippets on Google.
3. WhatsApp API & Automation Funnels
Cart Recovery Setup: Build and manage automated WhatsApp Business API sequences (via Interakt, AiSensy, or WATI) to recover abandoned carts and dropped checkouts.
Customer Segmentation: Leverage customer purchase data (Grade A, B, and C tiers) to design tailored WhatsApp broadcast strategies and post-purchase follow-up flows.
4. Analytics, Tracking & Collaboration
Tracking Accuracy: Collaborate with our Website Developer to ensure Meta Pixel, Conversions API (CAPI), Google Search Console, and Google Analytics (GA4) run with 100% data accuracy.
Creative Direction: Work closely with our Social Media Analyst to request high-converting short-form reels, fabric close-ups, and user-generated content (UGC) for ad variations.
Reporting: Track core metrics—ROAS, CAC, Organic Traffic Growth, Keyword Rankings, Average Order Value (AOV), and Conversion Rates—and report performance directly to leadership.
Required Qualifications & Skills
Experience: 2–5 years of hands-on digital marketing experience scaling direct-to-consumer (D2C) brands (fashion, luxury retail, or apparel experience preferred).
Platform Mastery: Advanced expertise in Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Search Console, and SEO tools (Ahrefs, Semrush, or Ubersuggest).
SEO Expertise: Solid understanding of technical, on-page, and off-page SEO strategies specifically for e-commerce catalogue sites.
Lifecycle Marketing: Hands-on experience with WhatsApp Business API platforms (Interakt, AiSensy, or similar) and automated email/SMS marketing tools.
Data-Driven Mindset: Ability to analyse metrics quickly, identify performance bottlenecks, and pivot marketing strategies to maintain profitability.
Luxury Brand Awareness: Understanding of how to sell high-ticket items using value-based storytelling rather than heavy discount marketing.
What We Offer
* Opportunity to lead the online growth of an authentic, high-end heritage brand.
* Collaborative, fast-paced work culture with direct access to decision-makers.
* Competitive salary with performance-linked incentives tied to revenue milestones.
How to Apply
Submit your resume along with a short note detailing:
1. Two D2C brands you have personally managed ad campaigns or SEO strategy for.
2. The highest monthly ad budget you have managed, and the ROAS achieved.
3. One key SEO win or organic traffic increase you delivered for a previous client/brand.
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
