We are looking for an experienced SEO Team Leader to lead our SEO team and drive organic growth for our international e-commerce fashion brands, with a strong focus on the US market.
Key Responsibilities
SEO Strategy & Planning
- Develop and execute comprehensive SEO strategies for international e-commerce websites.
- Create SEO roadmaps covering technical SEO, on-page SEO, content, internal linking, authority building, and international SEO.
- Identify organic growth opportunities across product, category, collection, and informational pages.
- Conduct competitor and SERP analysis to identify ranking and traffic opportunities.
- Monitor Google algorithm updates and adjust strategies accordingly.
Technical & E-commerce SEO
- Lead technical SEO audits and identify issues affecting crawling, indexing, rankings, and organic performance.
- Work with developers to implement technical SEO recommendations.
- Optimize Shopify/e-commerce websites, including collections, product pages, faceted navigation, canonicalization, redirects, pagination, and internal linking.
- Manage XML sitemaps, robots.txt, structured data/schema, Core Web Vitals, site architecture, and crawlability.
- Handle international SEO requirements such as hreflang, country targeting, duplicate content, and international site structures.
Team Leadership
- Lead, mentor, and manage SEO executives and specialists.
- Assign tasks, establish priorities, and monitor daily/weekly deliverables.
- Review team work and ensure SEO recommendations are implemented correctly.
- Train team members on advanced SEO techniques, tools, and best practices.
- Conduct performance reviews and identify areas for improvement.
Analytics & Reporting
- Track SEO KPIs including organic traffic, rankings, impressions, clicks, CTR, conversions, revenue, indexed pages, and backlinks.
- Use Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, and other SEO tools.
- Prepare weekly/monthly SEO performance reports with actionable insights.
- Identify performance drops and conduct root-cause analysis.
Content & Authority
- Develop keyword strategies and content plans aligned with search intent and commercial objectives.
- Guide content teams on SEO briefs, keyword targeting, optimization, and content quality.
- Develop ethical link-building and digital PR strategies.
- Analyze competitor backlink profiles and identify relevant authority-building opportunities.
Required Skills & Experience
- 5–7+ years of SEO experience, including team leadership experience.
- Strong experience with international SEO and US e-commerce SEO.
- Proven experience working with Shopify or large-scale e-commerce websites.
- Strong knowledge of technical SEO, on-page SEO, content SEO, link building, and international SEO.
- Experience managing and mentoring an SEO team.
- Strong understanding of Google Search Console and GA4.
- Advanced knowledge of Ahrefs, SEMrush, Screaming Frog, or similar tools.
- Strong understanding of Google algorithm updates and modern SEO practices.
- Ability to analyze large datasets and identify SEO opportunities.
- Strong communication, leadership, problem-solving, and project-management skills.
Preferred Experience
- Experience with fashion/apparel or other highly competitive e-commerce industries.
- Experience managing SEO for US/UK or other international markets.
- Experience with large product catalogs and thousands of SKUs.
- Experience with Google Merchant Center and e-commerce analytics is a plus.
- Experience working closely with developers, content teams, merchandising teams, and marketing managers.
Key Performance Indicators (KPIs)
- Organic traffic and qualified organic sessions
- Keyword ranking growth
- Organic conversions and revenue
- Non-branded organic visibility
- Indexed and technically healthy pages
- Organic CTR and impressions
- Quality and relevance of backlinks
- SEO project completion and implementation rate
- Team productivity and performance
Pay: ₹40,000.00 - ₹60,000.00 per month
Application Question(s):
- Have you personally managed SEO for websites targeting the US, UK, Canada, Europe, or other international markets?
- Do you have hands-on experience managing SEO for an e-commerce website with a significant product/catalog volume?
- Can you independently conduct a technical SEO audit and diagnose issues related to crawling, indexing, canonicalization, redirects, sitemap, robots.txt, structured data, site architecture, and internal linking?
- Have you worked directly on Shopify or another large-scale e-commerce platform and implemented SEO recommendations?
- Have you personally created and owned an SEO strategy/roadmap rather than only executing tasks assigned by an SEO manager?
Language:
Location:
- Mohali, Punjab (Required)
Work Location: In person
