Job Title: Social Media Manager
Department: Marketing
Experience: 1–3 Years
Employment Type: Full-Time
Location: Ahmedabad
Industry: D2C / E-commerce / Consumer Products
About the Role
We are looking for a creative, proactive, and results-driven Social Media Manager to manage and grow our brand's social media presence. The ideal candidate will be responsible for planning and executing the social media content calendar, creating engaging content, managing Instagram and Facebook accounts, interacting with the audience, and tracking social media performance.
The candidate should have a strong understanding of social media trends, content strategy, audience engagement, and brand communication.
Roles & Responsibilities
- Own and manage the brand's social media presence across Instagram and Facebook.
- Develop and maintain a monthly/weekly social media content calendar aligned with brand and marketing objectives.
- Plan, schedule, publish, and manage regular social media posts, reels, stories, carousels, and other content formats.
- Create engaging and relevant content ideas based on current social media trends, campaigns, products, and brand messaging.
- Coordinate with graphic designers, video editors, photographers, influencers, and the marketing team to execute content.
- Write engaging captions, hooks, CTAs, and social media copy that align with the brand's tone of voice.
- Monitor and respond to comments, DMs, mentions, reviews, and customer queries in a timely and professional manner.
- Build and maintain an active and engaged online community around the brand.
- Track and analyze key social media metrics such as followers, reach, impressions, engagement rate, views, shares, saves, comments, and profile visits.
- Prepare regular social media performance reports and provide actionable insights.
- Identify opportunities to improve follower growth, engagement, reach, and brand awareness.
- Stay updated with the latest Instagram, Facebook, Reels, Stories, and social media trends.
- Research competitors and analyze their content, engagement strategies, campaigns, and positioning.
- Experiment with new content formats, creative concepts, posting times, and engagement strategies.
- Plan and execute social media campaigns for product launches, promotions, festivals, events, and special occasions.
- Coordinate with influencers and creators for collaborations, product promotions, and UGC campaigns.
- Monitor brand mentions and customer sentiment across social media platforms.
- Ensure all social media content follows the brand's visual identity, communication guidelines, and tone of voice.
- Work closely with the Performance Marketing team to identify high-performing organic content that can be used for paid campaigns.
- Maintain an organized library of social media creatives, captions, videos, and campaign assets.
Key Performance Indicators (KPIs)
- Follower growth
- Engagement rate
- Organic reach and impressions
- Reel/video views
- Likes, comments, shares, and saves
- Profile visits
- Story views and engagement
- Community response time
- DM/comment response rate
- Content consistency and publishing frequency
- Website/product traffic generated through social media
- Performance of social media campaigns and collaborations
Required Skills & Qualifications
- Bachelor's degree in Marketing, Communications, Mass Media, Business, or a related field.
- 1–3 years of experience in social media management, digital marketing, or content marketing.
- Strong hands-on experience managing Instagram and Facebook.
- Good understanding of social media algorithms, trends, hashtags, and content formats.
- Excellent written and verbal communication skills.
- Strong copywriting and caption-writing skills.
- Creative mindset with the ability to generate fresh and engaging content ideas.
- Strong understanding of Reels, Stories, Carousels, UGC, and short-form video content.
- Basic knowledge of social media analytics and reporting.
- Ability to use tools such as Canva, Meta Business Suite, CapCut, or similar content creation/scheduling tools is preferred.
- Strong organizational and time-management skills.
- Ability to manage multiple campaigns and deadlines simultaneously.
Preferred Qualifications
- Experience working with a D2C, e-commerce, lifestyle, fashion, beauty, home, or consumer brand.
- Experience in influencer marketing and creator collaborations.
- Basic knowledge of paid social media advertising.
- Experience with content creation, photography, or short-form video production.
- Understanding of Instagram Insights, Facebook Insights, and Google Analytics.
- Portfolio demonstrating previous social media work or successful campaigns.
What We’re Looking For
We are looking for someone who is creative, trend-aware, proactive, and audience-focused. The ideal candidate should understand not only how to post content but also how to build a community, strengthen the brand, increase engagement, and turn social media attention into meaningful business growth.
Pay: ₹11,360.23 - ₹43,201.25 per month
Work Location: In person
