Job Responsibilities:
- Plan and execute digital marketing strategies to increase brand visibility, website traffic, leads, and online sales.
- Manage and optimize the company website using Shopify.
- Perform keyword research, competitor analysis, on-page SEO, and off-page SEO activities.
- Optimize product titles, descriptions, bullet points, backend search terms, images, and other content for better search ranking and conversions.
- Monitor Google Search Console, Google Analytics, and SEO performance metrics.
- Identify SEO opportunities and implement strategies to improve organic traffic and keyword rankings.
- Manage product listings, catalog updates, inventory, pricing, and marketplace content.
- Monitor marketplace performance, sales, traffic, conversion rate, and product rankings.
- Plan and manage social media content and campaigns across Instagram, Facebook, YouTube, and other relevant platforms.
- Create and coordinate SEO-friendly content, blogs, product content, social media posts, and promotional campaigns.
- Monitor digital marketing campaigns and analyze ROI, CPC, CTR, conversion rate, and sales performance.
- Conduct regular competitor and market research to identify new opportunities.
- Prepare weekly/monthly reports on SEO, website traffic, marketplace performance, and digital marketing activities.
Requirements:
- 1–2 years of experience in Digital Marketing & SEO.
- Hands-on experience with Shopify
- Good knowledge of SEO, keyword research, on-page SEO, off-page SEO, and competitor analysis.
- Knowledge of Google Analytics & Google Search Console.
- Basic knowledge of Google Ads, Meta Ads
- Good understanding of content writing and SEO-friendly product descriptions.
- Strong analytical and problem-solving skills.
- Good communication and coordination skills.
- Ability to analyze data and take performance-driven marketing decisions.
Salary:
Based on Experience
Pay: ₹20,000.00 - ₹25,000.00 per month
Work Location: In person
