- Responsible for managing and growing assigned product categories across major e-commerce marketplaces. The role involves end-to-end management of product listings, advertisements, marketplace performance, and coordination with category managers/marketplace teams to drive sales, visibility, and profitability.
Key Responsibilities:
- Manage and optimize product listings across e-commerce platforms such as Amazon, Flipkart, Meesho, and other marketplaces.
- Ensure accurate and updated product titles, descriptions, images, specifications, keywords, pricing, and inventory.
- Plan, execute, and monitor advertising campaigns including Sponsored Ads, Display Ads, and promotional campaigns.
- Analyze sales, traffic, conversion rates, advertising performance, ROI/ROAS, and category-wise growth.
- Coordinate with Category Managers, Account Managers, and Marketplace Teams to improve product visibility and sales.
- Build strong relationships with marketplace/category managers and negotiate for better placements, promotions, deals, and visibility opportunities.
- Develop and execute strategies for category growth, including new product launches, assortment expansion, pricing, promotions, and seasonal campaigns.
- Identify high-potential products and categories and create action plans to improve their performance.
- Monitor competitors, pricing, offers, ratings, reviews, and marketplace trends to identify growth opportunities.
- Coordinate with internal teams such as Sales, Marketing, Supply Chain, Product, Design, and Customer Service to ensure smooth marketplace operations.
- Prepare regular MIS reports and performance dashboards covering sales, advertising, inventory, returns, and category performance.
- Track marketplace promotions such as Big Billion Days, Great Indian Festival, Diwali, Independence Day, and other seasonal events and plan participation accordingly.
- Work on improving organic ranking, search visibility, conversion, ratings, and customer experience.
- Take ownership of assigned categories and work toward achieving sales, revenue, margin, and profitability targets.
Key Skills Required
- E-commerce marketplace management
- Amazon & Flipkart Seller/Brand Portal knowledge
- Product listing & catalog management
- E-commerce advertising & PPC
- Sales and data analysis
- Excel / Google Sheets
- Category management
- Vendor & marketplace relationship management
- Negotiation and communication skills
- Competitor and market analysis
- Strong understanding of ROAS, ACOS, conversion rate, CTR, traffic, and sales metrics
Key Performance Indicators (KPIs)
- Category-wise sales and revenue growth
- Advertising ROAS / ACOS
- Product visibility and organic ranking
- Conversion rate
- New product launch performance
- Marketplace placement and promotional participation
- Gross margin/profitability
- Reduction in listing/catalog issues
- Inventory availability and sell-through
- Overall growth of assigned categories
Job Type: Full-time
Pay: ₹16,000.00 - ₹25,000.00 per month
Work Location: In person