Job Description
Position: Marketing Executive
Organization: Edurise Associates – Franchise Partner of Motion Education Pvt. Ltd. Kota
Company Description
Edurise Associates is a franchise partner of Motion Education Pvt. Ltd., a well-known coaching organization focused on competitive exam preparation. As a franchise, Edurise Associates aligns with Motion Education’s standards for academic excellence, student support, and structured learning. The team works to provide high-quality educational services and guidance to learners, helping them achieve strong results in their exams. Candidates joining Edurise Associates will be part of an environment that values professionalism, student success, and growth in the education sector
Role Description
The Marketing Executive will be responsible for generating student admissions through effective marketing, branding, and relationship-building activities. The role involves extensive fieldwork, school outreach, lead generation, event execution, and coordination of marketing campaigns to increase the institute's visibility and achieve admission targets.
The Marketing Executive will represent the institute professionally while building long-term relationships with schools, students, parents, and other stakeholders.
Key Responsibilities
1. Student Acquisition & Admissions Support
- Generate quality leads for admissions into JEE, NEET, Foundation, and other academic programs.
- Meet monthly and annual lead generation and admission targets.
- Support the admissions team in converting inquiries into enrolments.
- Follow up with prospective students and parents to maximize conversions.
2. School & Institutional Outreach
- Develop and maintain strong relationships with school principals, directors, coordinators, teachers, and career counsellors.
- Conduct regular visits to schools and educational institutions.
- Coordinate permission for seminars, workshops, scholarship exams, career counselling sessions, and promotional activities.
- Build long-term institutional partnerships.
3. Marketing Activities
- Execute offline marketing campaigns including:
- School visits
- Roadshows
- Education fairs
- Career guidance seminars
- Scholarship Test promotions
- Parent interaction programs
- Local branding activities
- Assist in planning and execution of online marketing campaigns in coordination with the digital marketing team.
- Ensure proper distribution of brochures, flyers, banners, standees, and promotional materials.
4. Event Management
- Coordinate and execute institute events, seminars, workshops, open houses, and scholarship examinations.
- Ensure smooth planning and execution of promotional activities.
- Manage event logistics and stakeholder coordination.
5. Relationship Management
- Build positive relationships with students, parents, schools, coaching partners, and community organizations.
- Maintain regular communication with prospective students.
- Address basic queries regarding courses, admissions, scholarships, and institute offerings.
6. Market Intelligence
- Monitor competitor activities, fee structures, scholarship offerings, and marketing initiatives.
- Collect market feedback and submit periodic reports.
- Identify emerging opportunities for student acquisition.
7. Brand Promotion
- Represent the institute at educational events and public forums.
- Maintain a professional image while interacting with stakeholders.
- Promote the Motion Education brand with integrity and enthusiasm.
- Ensure brand guidelines are followed in all promotional activities.
8. Reporting & Documentation
- Maintain daily records of:
- School visits
- Meetings conducted
- Leads generated
- Follow-ups completed
- Events attended
- Admissions influenced
- Update CRM and MIS regularly.
- Submit daily, weekly, and monthly activity reports to the Center Head.
Key Performance Indicators (KPIs)
- Number of school visits completed
- Number of institutional partnerships established
- Leads generated
- Qualified leads converted to admissions
- Seminar and event execution
- Admission contribution
- Lead conversion percentage
- Parent and student engagement
- Brand visibility in assigned territory
- Timely reporting and CRM updates
Required Qualifications
- Bachelor's Degree in Marketing, Business Administration, Commerce, or a related field.
- 1–5 years of experience in education marketing, admissions, sales, EdTech, or similar industries.
- Fresh graduates with excellent communication skills and a passion for marketing may also be considered.
Required Skills
- Field Marketing
- Educational Sales
- Lead Generation
- Relationship Management
- Public Speaking
- Presentation Skills
- Communication Skills
- Negotiation Skills
- Event Coordination
- Networking
- Customer Relationship Management (CRM)
- Time Management
- Planning & Execution
- Problem Solving
- Basic MS Office Skills
- Digital Marketing Awareness
- Reporting & Documentation
Desired Attributes
- Self-motivated and target-oriented.
- Excellent interpersonal and networking skills.
- Confident communicator with a pleasant personality.
- Willingness to travel extensively within the assigned territory.
- Ability to work independently and as part of a team.
- Positive attitude and strong work ethic.
- Passion for helping students achieve their academic goals.
Reporting Structure
Reports To: Center Director
Working Relationships
- Admissions Team
- Academic Team
- Student Counsellors
- Digital Marketing Team
- Administration Team
- School Principals and Coordinators
- Parents and Students
Success in This Role
A successful Marketing Executive consistently generates high-quality admission leads, builds strong relationships with schools and educational stakeholders, executes impactful marketing campaigns, enhances the institute's brand visibility, and contributes significantly to achieving admission and revenue goals while upholding the values and reputation of Motion Education.
Pay: From ₹14,000.00 per month
Experience:
- Similar: 2 years (Required)
Work Location: In person
