Mission | Purpose of Job
The Lead Development Representative (LDR) is responsible for qualifying and nurturing incoming leads, identifying potential opportunities, and converting them into sales-ready prospects. The role acts as a critical link between marketing, customer center, and sales teams (BDMs/AEs), ensuring a strong and high-quality pipeline to support revenue growth.
Roles & Responsibilities:
- Own end-to-end lead development by proactively researching, engaging, qualifying, and nurturing prospects exclusively through digital channels (email, LinkedIn, WhatsApp, SMS, and other online tools), without reliance on phone calls.
- Execute high-volume and disciplined online outreach activities, demonstrating a strong work ethic, persistence, and consistency to generate and maintain a robust pipeline of qualified opportunities.
- Identify and engage potential customers through structured research, capturing relevant information to create new leads and support pipeline growth.
- Evaluate inbound leads (marketing-generated or customer inquiries) and determine customer needs, application, and potential business opportunities.
- Conduct online discovery and qualification, assessing fit, interest, decision-making structure, budget, and timeline.
- Maintain a structured follow-up and nurturing process, building trust and developing early-stage customer relationships through digital interactions.
- Convert qualified leads to sales-ready opportunities, ensuring effective handover to BDMs or Account Executives with clear context and next steps.
- Schedule meetings and demos between customers and the sales team to facilitate further engagement.
- Maintain accurate and up-to-date records of all activities, interactions, and lead status in CRM (C4C).
- Track and report on lead quality, conversion rates, and pipeline contribution, supporting data-driven decision making.
- Run A/B testing on messages, pitches, and approaches to identify what works best for each segment.
- Use creativity and problem-solving to overcome objections and barriers during the outreach process.
- Collaborate closely with Marketing, Sales, and Customer Centers to ensure alignment, improve lead quality, and support business growth initiatives.
Educational Requirements:
Bachelor’s degree in marketing, Business Administration, Engineering, or a related discipline is preferred.
Experience requirements:
Proven experience in sales development, inside sales, or customer facing roles like Sales development, business development.
- Exposure to B2B environments and technical or industrial domains is advantageous.
- Demonstrated ability to manage lead generation and qualification processes.
Knowledge & Skills requirements
- Proficiency in Microsoft Office 365 and CRM Platforms (preferably C4C)
- Strong capability in digital outreach channels (Email, LinkedIn, messaging platforms)
- Familiarity with AI-Driven tools, and modern sales technologies
- Data handling and basic analytical capabilities for pipeline tracking.
Personality requirements
- Persistence and resilience
- Creative and curious mindset
- Strong communication and interpersonal skills
- Active listening and consultative questioning
- Solid sales acumen and understanding of buying processes
- Proficiency with CRM tools
- Ability to evaluate lead quality and prioritize effectively
- Basic understanding of industry and product applications
- Proactive and results-driven mindset
- Strong organization and time management skills
- Customer-centric approach
In return we offer you
A work culture known for respectful interaction, ethical behaviour and integrity.
- Access to Global Job Opportunities as a part of Atlas Copco Group
- Opportunities to grow and develop in the connected world.
- Potential to see your ideas realized and to make an impact
- New challenges and new learnings on global organization matrix
Location
Pune, India
