MARKETING MANAGER – PEDIATRIC THERAPY SERVICES Position Marketing Manager/ Business Development Manager
Experience 2+ Years
Industry: Healthcare | Pediatric Rehabilitation | Child Development
Job Location: Manikonda, Hyderabad
Role Overview: We are looking for a target-oriented Marketing Manager with experience in healthcare marketing, business development, or allied healthcare services. The primary responsibility will be to develop and maintain strong professional relationships with Pediatricians, Child Development Specialists, Neurologists, Psychiatrists, and other healthcare professionals who manage children with developmental delays, Autism Spectrum Disorder (ASD), ADHD, speech and communication difficulties, and related developmental conditions.
The candidate will be responsible for generating patient referrals, converting enquiries into therapy enrolments, and achieving monthly patient and revenue targets for our pediatric therapy services.
Key Responsibilities:
1. Doctor & Referral Network Development:
Regularly visit Pediatricians and relevant medical specialists in the assigned territory.
Identify doctors and clinics managing children with developmental delays, Autism, ADHD, speech delays, and related conditions.
Build and maintain professional relationships with referral sources.
Explain the centre's therapy services, clinical capabilities, infrastructure, and patient-support programs.
Develop a strong and sustainable doctor referral network.
2. Patient Acquisition & Conversion:
Generate prospective patient leads through doctor referrals, community outreach, schools, awareness programs, and other channels.
Follow up with referred patients and parents.
Coordinate appointments, assessments, and therapy consultations.
Counsel parents regarding the available therapy pathways and facilitate enrolment.
Convert enquiries and referrals into therapy registrations and ongoing therapy programs.
3. Therapy Services Promotion
Promote appropriate therapy services based on the child's identified requirements, including:
Occupational Therapy (OT)
Speech & Language Therapy
Physiotherapy Developmental therapy
Behavioural / developmental support, where applicable
Multidisciplinary therapy programs.
The candidate should be able to clearly communicate the value and benefits of early intervention while ensuring that clinical recommendations remain with qualified clinicians.
4. Target & Revenue Achievement:
Achieve assigned monthly patient acquisition targets.
Meet monthly and quarterly revenue / enrolment targets.
Track doctor-wise and channel-wise referrals.
Monitor lead-to-assessment and assessment-to-enrolment conversion.
Identify underperforming channels and implement corrective strategies.
Maintain a consistent pipeline of prospective patients.
5. Market Development
Identify new pediatricians, clinics, hospitals, schools, and institutions within the assigned territory.
Conduct awareness activities and professional outreach programs.
Explore opportunities for camps, screening programs, seminars, and pediatric developmental awareness initiatives.
Monitor competitor activity and local market trends.
Develop strategies to increase the centre's visibility and patient footfall.
6. Reporting & CRM
Maintain daily records of doctor visits and interactions.
Maintain accurate referral and lead databases.
Submit weekly and monthly marketing reports.
Track:
Doctor visits
New referral sources
Patient enquiries
Assessments booked
Therapy enrolments
Conversion rate
Revenue generated
Follow-ups pending
Provide regular updates to the reporting manager.
Candidate Profile:
Essential
2+ years of experience in healthcare marketing, medical representative roles, hospital marketing, healthcare business development, or allied healthcare services.
Strong communication and interpersonal skills.
Comfortable meeting doctors and healthcare professionals regularly.
Strong follow-up and patient-conversion skills.
Target-oriented and commercially driven.
Ability to work independently and manage a territory.
Good knowledge of the local healthcare ecosystem.
Willingness to travel within the assigned territory.
Preferred Experience in any of the following sectors will be an advantage:
Pediatric healthcare
Child development centres
Occupational therapy
Speech therapy
Physiotherapy
Rehabilitation centres Hospitals / clinics
Special education Autism / developmental intervention services
Medical / healthcare sales
Desired Competencies
Doctor Relationship Management: Build long-term professional relationships with pediatricians and referral partners.
Patient Counselling & Conversion: Communicate effectively with parents and facilitate the journey from enquiry to assessment and therapy enrolment.
Business Development: Identify new referral opportunities and continuously expand the patient acquisition network.
Target Orientation: Strong focus on achieving monthly patient and revenue targets.
Communication Skills: Excellent verbal communication, presentation, negotiation, and interpersonal skills.
Follow-up Discipline: Consistent follow-up with doctors, parents, leads, and prospective patients.
Reporting & Analytics: Ability to maintain accurate records and understand basic sales/marketing metrics.
Performance Expectation
The successful candidate will be expected to build a strong pediatric referral ecosystem and directly contribute to patient acquisition and therapy revenue.
The role is not limited to promotional activities. The candidate will be responsible for the complete marketing funnel:
Doctor Identification → Doctor Meeting → Referral → Patient Lead → Assessment → Parent Counselling → Therapy Enrolment → Continued
Therapy Ideal
Candidate A relationship-driven, energetic and target-oriented healthcare marketer who can confidently meet doctors, generate referrals, communicate with parents, follow up consistently, and convert opportunities into measurable patient enrolments and revenue.
Pay: ₹30,000.00 - ₹35,000.00 per month
Work Location: In person
