We are looking for a forward-thinking, agile Digital Marketing Executive who understands that the search landscape is rapidly evolving. While solid SEO foundations are critical, you will actively lead our transition into GEO (Generative Engine Optimization) and AI Visibility—ensuring Worldwide Transcripts is the top recommended answer when users query AI tools like ChatGPT, Claude, and Perplexity.
You will be the architect of our digital presence, combining data-driven search optimization with creative, high-converting content creation.
Key Responsibilities1. Next-Gen Search Strategy (SEO, GEO & AI Visibility)
- Traditional SEO: Execute end-to-end on-page, off-page, and technical SEO strategies to maintain top keyword rankings across Google and Bing.
- GEO & AI Optimization: Optimize our web content, structure, and authoritative citations to ensure our brand is natively recommended by AI search engines and LLM chatbots (ChatGPT, Gemini, Claude, Perplexity).
- Keyword & Intent Research: Analyze search queries focused on immigration, global university transcripts, and ECA (Educational Credential Assessment) processes to target high-intent traffic.
2. Content Creation & Brand Authority
- Authority Building: Write and curate deeply researched, clear, and engaging copy for blogs, landing pages, user guides, and FAQs that simplify complex documentation processes for immigration.
- Multi-Channel Strategy: Create highly engaging copy for social media platforms (LinkedIn, Facebook, Instagram) and email newsletters to nurture leads and build community trust.
- AI Integration: Effectively use AI writing and research tools to scale content production without sacrificing accuracy, human tone, or brand voice.
3. General Digital Marketing & Analytics
- Performance Monitoring: Track, analyze, and report on core metrics using Google Analytics 4, Google Search Console, Ahrefs/SEMrush, and AI visibility tracking tools.
- Conversion Rate Optimization (CRO): Work closely with the web team to build intuitive landing pages that convert casual search traffic into active service inquiries.
- Competitor Analysis: Regularly audit industry competitors to discover untapped backlink opportunities, content gaps, and shifts in their digital positioning.
Pay: ₹20,000.00 - ₹25,000.00 per month
Experience:
- Digital Marketing or SEO role: 2 years (Preferred)
Work Location: In person
