We are looking for a results-driven Senior Digital Marketing Executive to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have strong expertise in performance marketing, lead generation, social media marketing, content strategy, and marketing analytics to drive brand awareness and business growth.
Key ResponsibilitiesDigital Marketing & Campaign Management
- Plan and execute digital marketing campaigns across Meta, Google, LinkedIn, YouTube, and other relevant platforms.
- Manage lead generation campaigns and optimize conversion rates.
- Monitor campaign performance and implement data-driven improvements.
- Develop and manage marketing funnels to maximize ROI.
Social Media & Content Marketing
- Create and execute social media strategies to improve engagement and brand visibility.
- Coordinate with content, design, and video teams to develop marketing assets.
- Manage content calendars and ensure timely campaign execution.
- Monitor industry trends and competitor activities.
SEO & Website Management
- Implement SEO best practices to improve website rankings and organic traffic.
- Coordinate website updates, landing pages, and conversion optimization activities.
- Track website performance using analytics tools.
Analytics & Reporting
- Analyze campaign performance using Google Analytics, Meta Ads Manager, and other marketing tools.
- Prepare weekly and monthly performance reports.
- Identify opportunities to improve lead quality, engagement, and campaign effectiveness.
Team Collaboration
- Work closely with sales, product, and creative teams to align marketing initiatives with business goals.
- Support junior team members and contribute to marketing strategy discussions.
- Coordinate with external vendors and agencies when required.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5+ years of experience in Digital Marketing.
- Strong experience in Meta Ads, Google Ads, SEO, and social media marketing.
- Knowledge of Google Analytics, Search Console, Tag Manager, and marketing automation tools.
- Excellent analytical, communication, and project management skills.
- Experience in lead generation and performance marketing is preferred.
Key Skills
- Performance Marketing
- Lead Generation
- Meta & Google Ads
- SEO & SEM
- Social Media Marketing
- Content Strategy
- Marketing Analytics
- Conversion Rate Optimization (CRO)
- Campaign Management
- Team Coordination
Preferred Industry
- EdTech, Education, Technology, or Service-based organizations.
Experience
Location
- Kozhikode, Kerala (On-site)
Work Location: In person
