We are looking for a Performance Marketing Executive with 1–2 years of experience in managing paid digital marketing campaigns. The ideal candidate should be analytical, results-oriented, and experienced in driving leads, conversions, and revenue through performance marketing channels.
Key Responsibilities
- Plan, launch, and optimize paid campaigns across Google Ads and Meta Ads.
- Monitor campaign performance and improve KPIs such as CPA, ROAS, CTR, and conversion rate.
- Conduct keyword research, audience segmentation, and competitor analysis.
- Manage campaign budgets to maximize return on investment.
- Perform A/B testing on ad creatives, copy, and landing pages.
- Track campaign performance using GA4, Google Tag Manager, and reporting tools.
- Prepare weekly and monthly performance reports with actionable insights.
- Work closely with the creative and content teams to develop high-performing campaigns.
- Stay up to date with platform updates, digital marketing trends, and industry best practices.
Required Skills
- 1–2 years of hands-on experience in performance marketing.
- Experience with Google Ads and Meta Ads Manager.
- Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Understanding of conversion tracking, pixels, attribution, and campaign optimization.
- Strong analytical and problem-solving skills.
- Proficiency in Microsoft Excel or Google Sheets.
- Excellent communication and teamwork skills.
Preferred Qualifications
- Experience with LinkedIn Ads or other paid advertising platforms.
- Google Ads or Meta certifications are an advantage.
- Basic knowledge of SEO and Conversion Rate Optimization (CRO) is a plus.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 1–2 years of relevant experience in performance marketing or digital advertising.
What We Offer
- Competitive salary
- Opportunities for career growth and learning
- Collaborative and fast-paced work environment
- Exposure to diverse digital marketing campaigns and tools
Pay: ₹20,000.00 - ₹40,000.00 per month
Work Location: In person
