Platform: TurfIT – AvenEngage Sports Ecosystem
Position: Field Sales Executive – Turf Acquisition & Business Development
Location: Mumbai - Malad West
Employment Type: Full-Time / Field Sales
About TurfIT - www.turfitplay.com
TurfIT is a sports venue discovery and booking platform designed to connect players, teams and sports enthusiasts with nearby turfs and sports facilities.
TurfIT is part of the AvenEngage sports technology ecosystem, integrated with platforms such as ScoreIT, enabling players to move from venue discovery and booking to playing, scoring, statistics and digital sports engagement.
Role Overview
We are looking for an energetic and target-driven Field Sales Executive who will be responsible for identifying, approaching and onboarding turf owners and sports facility operators onto the TurfIT platform.
This is primarily a field-based role involving regular visits to cricket turfs, football turfs, pickleball courts, box cricket facilities and other sports venues across assigned areas.
The candidate will act as the local representative of TurfIT and build long-term relationships with turf owners.
Key Responsibilities
1. Turf Identification & Market Mapping
- Identify all sports turfs and bookable sports facilities within the assigned territory.
- Create and maintain an accurate database of turf owners, managers and decision-makers.
- Map territories area-by-area to achieve maximum TurfIT coverage.
- Identify newly opened turfs and sports facilities.
2. Turf Owner Acquisition
- Visit turf owners and demonstrate the TurfIT platform.
- Explain the benefits of listing and managing their venue through TurfIT.
- Communicate TurfIT's value proposition, including online discovery, bookings, promotions and ScoreIT integration.
- Convert qualified turf owners into registered TurfIT partners.
- Assist owners in completing the onboarding process.
3. Turf Listing & Onboarding
Collect and verify information including:
- Turf/facility name and address
- Google Maps location
- Owner/manager contact information
- Sports available
- Turf photographs
- Pricing and slot timings
- Operating hours
- Amenities
- Booking and cancellation policies
- Payment information, where applicable
Ensure listings are complete, accurate and ready for customers.
4. Product Demonstration
Demonstrate TurfIT features including:
- Turf discovery
- Slot availability
- Online booking
- Booking management
- Owner dashboard
- Promotions and offers
- Featured Listings
- ScoreIT integration
- Business analytics and other premium features
5. Subscription & Revenue Generation
- Introduce TurfIT's Free, Pro and Business plans where applicable.
- Convert eligible free listings into paid subscriptions.
- Promote Featured Listings and promotional packages.
- Achieve monthly acquisition, activation and revenue targets.
- Identify opportunities to cross-sell other AvenEngage solutions.
6. Relationship Management
The job does not end after onboarding.
The Field Sales Executive will maintain regular contact with turf owners to:
- Ensure their listings remain updated.
- Encourage them to maintain slot availability.
- Resolve basic operational concerns.
- Help improve bookings through TurfIT.
- Introduce new TurfIT features.
- Encourage subscription renewals.
- Collect owner feedback for the product team.
7. Local Player & Community Development
Where required, support TurfIT's local market development by connecting with:
- Cricket and football teams
- Sports clubs
- Academies
- Tournament organizers
- Corporate sports teams
- Schools and colleges
- Local sports communities
Help create awareness of TurfIT within the assigned territory.
Suggested Performance Targets
Performance may be measured through:
New Turfs Identified
Turf Owner Meetings Conducted
New Turfs Registered
Active Turf Listings
Paid Subscription Conversions
Featured Listing Sales
Bookings Generated
Owner Retention & Renewals
An example monthly target could be:
- 80–100 turf owner visits
- 30–40 qualified demonstrations
- 15–25 new turf onboardings
- 90%+ listing completion
- Defined paid subscription conversion target
Targets may vary depending on territory and market maturity.
Territory Model
Each Field Sales Executive may be assigned a specific geographical cluster, for example:
Goregaon – Malad – Kandivali
or
Andheri – Jogeshwari – Vile Parle
The objective is to achieve deep market penetration within each territory before expanding into additional locations.
Candidate Profile
- Graduate preferred; strong candidates with relevant field-sales experience may also apply.
- 1–3 years of experience in Field Sales, Business Development, Merchant Acquisition or B2B Sales preferred.
- Experience dealing with local businesses, sports venues, restaurants, merchants or SMEs will be an advantage.
- Strong communication and negotiation skills.
- Comfortable meeting business owners personally.
- Ability to demonstrate mobile/web applications.
- Target-oriented and self-motivated.
- Good knowledge of local Mumbai areas.
- Interest or involvement in cricket, football, pickleball or other sports will be an advantage.
- Should be comfortable travelling extensively within the assigned territory.
Compensation Structure
The compensation can include:
Fixed Monthly Salary + Turf Onboarding Incentive + Subscription Sales Incentive + Performance Bonus
Additional incentives may be provided for:
- Paid TurfIT subscriptions
- Featured Listing sales
- Monthly target achievement
- High-performing territories
- Subscription renewals
This structure allows high-performing Field Sales Executives to earn significantly beyond their fixed salary.
Why Join TurfIT?
This is an opportunity to participate in building a growing sports-tech marketplace from the ground level.
The successful candidate will help create TurfIT's network of sports venues while contributing to the larger AvenEngage ecosystem:
TurfIT → Find & Book
ScoreIT → Play, Score & Track Performance
SponsorIT → Brand & Sponsorship Engagement
CheerIT → Fan Engagement
The role offers significant scope for growth as TurfIT expands from individual Mumbai territories to additional cities and markets.
Website: www.avenengage.com
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Commuter assistance
- Flexible schedule
- Internet reimbursement
- Leave encashment
- Paid sick time
- Paid time off
Work Location: In person
