Yarify is a new dating and social connection app focused on helping people discover genuine connections in a safe, engaging and modern environment.
We are looking for a Growth Marketing Manager who can take ownership of user acquisition and growth and help Yarify build a strong user base, starting with key markets in Andhra Pradesh and Telangana and expanding across India.
This is a hands-on growth role. We are looking for someone who can not only create strategies but also execute campaigns, experiment quickly, analyze data and deliver measurable user growth.
Key Responsibilities1. User Acquisition & Growth
- Develop and execute strategies to increase app installs, registrations, active users and matches.
- Build a scalable user-acquisition strategy across organic and paid channels.
- Identify the most effective channels for acquiring high-quality users at a sustainable cost.
- Continuously test new growth channels, campaigns and acquisition methods.
- Develop strategies to improve conversion from ad → landing page → install → registration → active user.
2. Female User Acquisition
- Develop dedicated strategies to increase female sign-ups and active female users.
- Create campaigns and partnerships that make women feel comfortable, interested and motivated to join Yarify.
- Identify communities, creators, influencers and platforms with a strong female audience.
- Track female acquisition separately and continuously optimize campaigns based on performance.
3. Social Media Growth
- Own growth strategy across Instagram, YouTube, Facebook and other relevant platforms.
- Develop viral content concepts around dating, relationships, humour, modern relationships and relatable situations.
- Work closely with the content creator/video editor to produce high-performing Reels, Shorts and other content.
- Identify trending formats, sounds, topics and memes that can be adapted for Yarify.
- Build strategies to increase followers, engagement, shares and organic reach.
4. Influencer & Creator Marketing
- Identify and build relationships with micro and regional influencers.
- Develop influencer campaigns focused on app installs and registrations rather than vanity metrics.
- Negotiate influencer collaborations and manage campaigns from briefing to performance analysis.
- Build a creator network across Andhra Pradesh, Telangana and eventually other Indian markets.
- Identify creators with high-quality and relevant audiences, especially female audiences.
5. Paid Advertising
- Plan, launch and optimize paid campaigns across platforms such as:
- Meta Ads
- Instagram Ads
- YouTube Ads
- Google Ads
- Other relevant performance-marketing platforms
- Manage campaign budgets and optimize CPI, CPA, CAC and registration cost.
- Conduct A/B testing of creatives, audiences, messaging and landing pages.
- Scale campaigns that demonstrate strong retention and user quality.
6. Local & Regional Growth
- Develop city-by-city growth strategies.
- Initially focus on Andhra Pradesh and Telangana, followed by expansion into major Indian cities.
- Identify high-potential locations, colleges, communities, events and local creators.
- Build concentrated user bases rather than spreading the marketing budget too thinly across India.
7. Viral & Referral Growth
- Design referral programs that encourage users to invite friends.
- Develop campaigns that can generate organic sharing and word-of-mouth growth.
- Experiment with referral rewards, challenges, contests and community campaigns.
- Identify opportunities to create viral loops inside and outside the app.
8. App Growth & Conversion Optimization
- Work with the product and development team to improve:
- App install conversion
- Registration completion
- Profile completion
- First interaction
- Match rate
- User retention
- Referral rate
- Analyze where users drop off during onboarding and recommend improvements.
- Work with the product team on growth experiments and A/B tests.
9. Analytics & Performance Tracking
- Track and report key growth metrics including:
- App installs
- Registrations
- Cost per install
- Cost per registration
- Customer acquisition cost
- Daily/Monthly Active Users
- Female-to-male user ratio
- Retention
- Referral rate
- Match rate
- Conversion rates
- Create weekly and monthly growth reports.
- Use data to identify what is working and what needs to change.
10. Growth Experiments
- Run rapid experiments across marketing channels.
- Test different:
- Ad creatives
- Videos
- Headlines
- Offers
- Audiences
- Influencer formats
- Referral mechanisms
- Landing pages
- Campaign messages
- Quickly stop underperforming campaigns and scale successful ones.
11. Brand Building
- Help establish Yarify as a recognizable dating brand among young Indian users.
- Develop a consistent brand voice across social media and marketing channels.
- Identify PR, collaboration and partnership opportunities.
- Build a strong community around the Yarify brand.
12. Team Collaboration
- Work closely with:
- Founder
- Social Media Manager
- Graphic Designer
- Video Editor
- Influencers/Creators
- Product & Development Team
- Provide clear creative briefs and growth requirements.
- Coordinate campaigns and ensure deadlines are met.
Required Skills
- 3–7 years of experience in Growth Marketing / Performance Marketing / Digital Marketing / User Acquisition.
- Proven experience growing a consumer-facing app, startup, D2C brand, social platform or similar product.
- Strong understanding of Meta Ads, Instagram, YouTube and Google Ads.
- Experience with influencer and creator marketing.
- Strong understanding of social-media growth and viral content.
- Data-driven approach to marketing.
- Strong analytical and problem-solving skills.
- Ability to manage marketing budgets efficiently.
- Excellent communication and execution skills.
- Comfortable working in a fast-paced startup environment.
- Willingness to experiment and take ownership.
Preferred Experience
Candidates with experience in any of the following will be strongly preferred:
- Dating apps
- Social networking apps
- Community platforms
- Consumer mobile applications
- Gen-Z marketing
- Influencer marketing
- Regional/vernacular marketing
- Startup growth
- App user acquisition
- Viral marketing
What We Expect From This Role
The person joining us should own growth, not just marketing activities.
We are looking for someone who can answer:
“How will you get Yarify its first 10,000, 50,000 and 100,000 genuine users?”
You should be comfortable creating the strategy, executing campaigns, measuring results and continuously improving the approach.
Key Performance Indicators (KPIs)
Your performance will primarily be evaluated on:
- New user registrations
- Quality of acquired users
- Female user acquisition
- Cost per registration
- Cost per active user
- App install growth
- User retention
- Organic reach
- Social-media growth
- Influencer campaign performance
- Referral-driven registrations
- Overall monthly active-user growth
Important
This is not a traditional social-media posting job.
We need a Growth Marketing Manager who can take ownership of user growth and help make Yarify a leading dating app in India.
If you are someone who loves experimentation, understands young audiences, knows how to make content spread and can turn marketing budgets into measurable user growth, we would love to hear from you.
Pay: ₹20,000.00 - ₹30,000.00 per month
Benefits:
Work Location: In person
