Job description:
GTM & Outbound Growth Specialist (B2B Tech)
Location: Bangalore
Experience: 2+ Years
About Blufig
At Blufig, we help B2B technology companies build strong brands, generate demand, and drive revenue. We work exclusively with B2B tech companies including SaaS firms, software companies, IT services providers, and enterprise technology brands. Our team partners with companies across the globe to help them scale through brand strategy, demand generation, content, digital campaigns, and marketing automation. Over the years, we have helped 150+ technology brands improve their visibility, generate qualified leads, and accelerate business growth. We are a team of strategists, marketers, creators, and technologists who believe marketing should ultimately drive measurable business outcomes.
About the Role
This Is Not a Typical Marketing Role. We are looking for someone who can build and run outbound growth engines. If you know how to turn LinkedIn + Email + AI automation into a predictable meeting pipeline, this role is for you. You will own the entire outbound motion — from ICP research and list building to messaging, campaign execution, optimization, and meeting generation. Your success will be measured by qualified meetings and pipeline created. This role is ideal for someone who enjoys experimentation, speed, and performance-driven marketing.
What You’ll Own
1. Outbound Campaign Strategy
Design multi-touch outbound campaigns across LinkedIn and cold email
Define ICPs, buyer personas, and targeting strategies
Build scalable outreach sequences that generate qualified meetings
2. List Building & Targeting
Identify and build high-quality prospect databases
Use AI tools and automation to filter irrelevant prospects and refine targeting
Continuously improve ICP accuracy and campaign targeting
3. Campaign Execution
Run and manage LinkedIn outreach campaigns
Execute cold email sequences with personalization
Launch and optimize multi-touch outbound campaigns
4. Messaging & Personalization
Write high-performing outbound messaging
Personalize outreach at scale using AI and automation tools
Continuously test new messaging angles
5. AI-Powered Outreach Systems
You must be extremely comfortable using AI and automation tools to improve speed and campaign performance. This includes:
ICP research and targeting
Filtering and cleaning prospect lists
Generating personalized outreach messages
Campaign automation
Performance analysis and optimization
6. Campaign Analytics & Optimization
Track campaign performance metrics including:
Open rates
Reply rates
Meeting conversion
Pipeline contribution
Continuously optimize campaigns based on data
Why Join Blufig
Work with fast-growing B2B technology companies globally
Be part of a high-performance marketing team
Opportunity to build cutting-edge AI-powered outreach systems
Direct exposure to founders, marketing leaders, and GTM teams
High ownership and autonomy in your role
Opportunity to experiment, innovate, and build scalable growth engines
Benefits
- Competitive compensation based on capability
Salary credited on last day of the month – Always
Company paid health insurance for you and your family
Exposure to global B2B technology clients
Opportunity to work with modern marketing and AI tools
Collaborative team culture
5-day work week
Job Types: Full-time, Permanent
