Job Description – SEO & Digital Marketing Executive
Company: Swarama Power Pvt. Ltd.
Position: SEO & Digital Marketing Executive
Employment Type: Full-Time
Location: [Office Location / Remote]
Experience: 3–5 Years
Salary: ₹18,000 – ₹22,000 per month (Negotiable based on experience and skills)
Job Summary
We are looking for a creative, analytical, and result-oriented SEO & Digital Marketing Executive to manage and improve our online presence. The candidate will be responsible for implementing SEO strategies, managing digital marketing campaigns, generating leads, and increasing website traffic, brand visibility, and customer engagement.
Key Responsibilities
SEO
- Develop and implement effective On-Page and Off-Page SEO strategies.
- Conduct keyword research and identify high-potential keywords.
- Optimize website content, meta titles, meta descriptions, headings, URLs, and internal linking.
- Monitor and improve website rankings on search engines.
- Perform regular SEO audits and identify technical and content-related issues.
- Build quality backlinks through ethical and relevant SEO practices.
- Monitor competitors and analyze their SEO strategies.
- Track website traffic, rankings, conversions, and other SEO performance metrics.
Digital Marketing
- Plan and execute digital marketing campaigns across relevant platforms.
- Manage and grow social media presence on platforms such as Facebook, Instagram, LinkedIn, and YouTube.
- Create and coordinate engaging content, posts, creatives, and promotional campaigns.
- Manage Google Ads, Meta Ads, and other paid advertising campaigns, when required.
- Generate and improve qualified leads through digital marketing activities.
- Analyze campaign performance and optimize campaigns based on ROI and conversion data.
- Stay updated with the latest digital marketing trends, algorithms, and industry best practices.
Content & Website Management
- Coordinate with the content/design team to create SEO-friendly blogs, articles, landing pages, and social media content.
- Ensure website content is updated, relevant, and optimized for search engines.
- Identify opportunities to improve website engagement and conversion rates.
Required Skills
- Good knowledge of SEO, Google Search Console, Google Analytics, and keyword research tools.
- Understanding of Google Ads and Meta Ads.
- Knowledge of On-Page, Off-Page, and Technical SEO.
- Good understanding of social media marketing.
- Basic knowledge of WordPress/CMS is preferred.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to analyze data and prepare performance reports.
- Knowledge of Canva or basic graphic-design tools will be an advantage.
- Ability to work independently and meet deadlines.
Preferred Qualifications
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, Computer Applications, or a related field.
- Relevant certification in SEO or Digital Marketing will be an added advantage.
- Previous experience in the solar, renewable energy, real estate, or lead-generation industry will be preferred.
Performance Expectations
The selected candidate will be expected to:
- Improve organic website traffic and keyword rankings.
- Increase online brand visibility.
- Generate quality leads through digital channels.
- Improve website engagement and conversion rates.
- Provide regular reports on SEO and digital marketing performance.
- Achieve assigned monthly KPIs and campaign targets.
About Swarama Power Pvt. Ltd.
Swarama Power Pvt. Ltd. is engaged in the solar and renewable energy sector, providing solar solutions to customers and businesses. We are looking for a motivated digital marketing professional who can help strengthen our online presence and contribute to business growth through effective digital strategies.
Pay: ₹15,000.00 - ₹20,000.00 per month
Work Location: In person
