Job Title
Paid Ads Manager – Google Ads, Meta Ads & LinkedIn Ads
Job Description
We are looking for an experienced Paid Ads Manager / Performance Marketing Specialist who can independently plan, launch, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
The ideal candidate should have hands-on experience generating quality leads, improving ROAS, reducing CPL/CPA, audience targeting, conversion tracking, and campaign optimization for different types of businesses.
Key Responsibilities
- Plan and manage Google Ads, Meta Ads, and LinkedIn Ads campaigns
- Create effective campaign structures, audiences, and targeting strategies
- Manage Search, Display, Performance Max, Lead Generation, Remarketing, and Conversion campaigns
- Set up and manage Meta Pixel, Google Ads Conversion Tracking, GA4, GTM, and Conversion API
- Conduct keyword and competitor research
- Create and test different audiences, creatives, ad copies, and offers
- Set up retargeting and remarketing campaigns
- Monitor campaign performance daily
- Optimize campaigns to reduce CPL, CPA, CPC and improve ROAS
- Manage advertising budgets efficiently
- Identify campaign problems and take corrective actions
- Prepare weekly/monthly performance reports
- Provide recommendations for improving lead quality and conversion rates
- Coordinate with the creative/content team for ad creatives and landing pages
Required Skills
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel & Conversion API
- Conversion Tracking
- Lead Generation
- Performance Marketing
- Retargeting / Remarketing
- Audience Research
- A/B Testing
- Campaign Optimization
- Reporting & Data Analysis
Candidate Requirements
- Minimum 2+ years of hands-on paid advertising experience preferred
- Proven experience managing campaigns on Google, Meta, and LinkedIn
- Strong understanding of lead-generation campaigns
- Ability to analyze data and make performance-based decisions
- Experience handling multiple client accounts will be an advantage
- Good communication and reporting skills
- Agency experience is preferred
What We Are Looking For
We are not looking for someone who only knows how to launch ads. We need someone who can understand business goals, develop the right advertising strategy, continuously optimize campaigns, and take responsibility for campaign performance and lead quality.
Job Type: Full-time
Role: Paid Ads Manager / Performance Marketing Specialist
Pay: From ₹20,000.00 per month
Experience:
- Google Ads: 2 years (Preferred)
Work Location: In person
