Role Name: Content Strategist Specialist
Mohali, Punjab — Full-time, Work from Office
Experience: 3–7 years
About the Role
We're hiring a Content Strategist with minimum 3+ Years experience to own how we plan, produce, and measure content across web, social, and email — and to build the habits and workflows that let AI tools multiply our output without diluting quality. This is a strategy-and-execution role: part of your time goes into planning and analysis, part into hands-on production and editing.
This role is best suited to someone with a written/editorial content background (blogs, email, web, thought leadership) who is also genuinely curious about AI tools — not a video or social-first creator, and not someone whose primary interest is experimenting with AI without a content strategy foundation.
What You'll Own
- Build and run the content calendar across website, blog, email, and social — aligned to business goals, not just a posting schedule.
- Write and edit long-form content yourself (blogs, thought leadership, case studies) rather than only briefing others.
- Turn research on industry trends, competitors, and audience behavior into concrete content decisions.
- Brief and coordinate designers, video editors, and freelance writers on the pieces you don't produce yourself.
- Track content performance (traffic, engagement, conversion) monthly and adjust the plan based on what the data shows.
- Maintain brand voice and quality standards across every piece that goes out.
Where AI Fits In
- Use tools like ChatGPT, Claude, Gemini, and Perplexity to speed up research, drafting, and repurposing content across formats.
- Build and refine reusable prompts and workflows so AI-assisted content still meets our editorial bar — you're expected to edit and fact-check AI output, not publish it as-is.
- Keep the team informed on new AI tools worth adopting, with a clear point of view on what's actually useful vs. hype.
What You Need
- 3–5 years in content writing, content marketing, or content strategy, with a portfolio of published long-form work you can share.
- Strong writing and editing skills — we will ask you to write a short sample as part of the process.
- Comfort reading basic performance data (Google Analytics, social insights, or similar) and drawing conclusions from it.
- Hands-on experience using at least one major AI tool for real work, not just casual use.
- Ability to manage a calendar and multiple stakeholders independently, with minimal hand-holding.
Nice to Have
- Experience writing about SaaS, AI, or technology products for a business audience.
- Familiarity with SEO fundamentals and a CMS (WordPress, Webflow, or similar).
- Basic video or social content experience, even if it's not your primary skill.
Why Join Us
- Direct ownership of content strategy — not just execution of someone else's plan.
- Work at the intersection of content and AI, with real budget and support to experiment.
- A collaborative team and a clear path to grow into a senior or lead content role.
Pay: ₹45,000.00 - ₹50,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Provident Fund
Work Location: In person
