Location: Kolkata | Hybrid
Employment: Full-time | Part Time
Experience: 1–4 years
Industry: Digital Media / Content Marketing / AI creators / Media Strategist
About the Role
We are looking for a smart, creative, highly social-media-savvy Content Creator & Social Media Strategist who can turn ideas, research and trends into engaging content across Instagram, YouTube, Podcasts and other digital platforms.
This is not a conventional social media posting role. We are looking for someone who can think like a creator, research like a journalist, communicate like a presenter and understand content marketing like a strategist.
The ideal candidate should be comfortable both behind the camera and in front of it.
Key Responsibilities1. Content Research & Ideation
- Research trending topics, news, conversations, creators and emerging content formats.
- Identify content opportunities from Instagram, YouTube, LinkedIn, Reddit, Google and other relevant platforms.
- Research competitors, influencers and successful content creators.
- Convert research into strong content ideas, hooks and storylines.
- Develop content calendars and recurring content series.
- Stay updated with social media trends, memes, formats, algorithms and creator trends.
2. Instagram Content
- Develop concepts for Reels, carousels, stories and static posts.
- Write hooks, captions, scripts and CTAs.
- Understand what makes content shareable, saveable and comment-worthy.
- Identify trending audio, formats and visual styles.
- Help build a distinctive content personality for the brand/personality.
3. YouTube
- Research and develop YouTube video topics.
- Create video outlines and scripts.
- Research titles, thumbnails and content angles.
- Assist in developing both Shorts and long-form videos.
- Understand YouTube retention, CTR, watch time and audience behaviour.
- Repurpose long-form videos into Shorts/Reels/other social content.
4. Podcast & Video Content
- Research guests and podcast topics.
- Prepare interview questions and discussion points.
- Assist with podcast planning and episode structure.
- Be comfortable hosting, presenting or appearing on camera when required.
- Identify strong clips, quotes and moments from podcasts for social media.
- Convert one podcast/video into multiple pieces of platform-specific content.
5. Content Production
- Write scripts for Reels, Shorts, YouTube videos and podcasts.
- Coordinate with designers, video editors and other team members.
- Shoot simple mobile-first content when required.
- Understand basic framing, lighting, audio and video composition.
- Use AI tools to accelerate research, ideation, scripting and content production.
6. Social Media Management
- Manage day-to-day content publishing across social platforms.
- Maintain content calendars and publishing schedules.
- Monitor comments, conversations and audience reactions.
- Track content performance and identify what is working.
- Continuously experiment with new formats, hooks and content styles.
What We're Looking ForMust Have
- Excellent communication skills — both spoken and written English.
- Strong understanding of Instagram and YouTube.
- Excellent content research ability.
- Strong creative thinking and storytelling skills.
- Good understanding of social media trends and creator culture.
- Ability to write engaging scripts and captions.
- Comfortable appearing in videos/reels/podcasts.
- Strong curiosity and willingness to learn.
- Ability to independently research a topic and develop content around it.
- Good understanding of branding and audience psychology.
Highly Preferred
- Previous experience as a content creator, social media manager, presenter, influencer or digital media professional.
- Personal Instagram/YouTube/content portfolio.
- Experience creating Reels/Shorts.
- Podcast hosting or interview experience.
- Basic video editing skills using tools such as CapCut, Canva, Premiere Pro or similar.
- Familiarity with AI content creation tools.
- Understanding of YouTube Analytics and Instagram Insights.
- Experience in personal branding or founder-led content.
Personality We Want
We are looking for someone who is:
- Smart and intellectually curious
- Naturally creative
- Social-media obsessed
- Confident and expressive
- Comfortable talking to people
- Quick-thinking and spontaneous
- Comfortable in front of a camera
- A strong researcher
- A good storyteller
- Proactive rather than waiting for instructions
- Willing to experiment and take creative risks
- Able to identify what will make people stop scrolling
The Ideal Candidate
You might be a great fit if you are:
A content creator who wants to become a professional content strategist.
Or:
A social media professional who wants to become a creator/presenter.
Or:
A journalist/media graduate who understands modern social media and digital content.
Or:
A creator/influencer who wants to work professionally with brands, founders and digital media.
What You Will Actually Do
Your typical workflow may look like:
Research → Find the opportunity → Develop the idea → Write the hook → Create the script → Shoot/coordinate production → Publish → Analyse performance → Improve → Repeat
Compensation
Salary: ₹20,000–₹40,000/month depending on experience and capability.
Exceptional candidates with a strong portfolio, proven content performance or significant creator experience can be considered for a higher package.
How to Apply
Please send:
- Your CV
- Instagram profile
- YouTube channel, if available
- Portfolio/work samples
- 3 examples of content you personally created or contributed to
- A short video introducing yourself and explaining why you think you would be good at creating engaging digital content
Important: We care more about creative ability, communication, curiosity and demonstrated content skills than academic qualifications.
Pay: ₹15,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Paid time off
- Work from home
Work Location: In person
