Ads Manager
Company: Inquiry Bazaar Private Limited
Position: Performance Marketing / Ads Manager Intern
Duration: Full Time
Work Mode: [Work From Office ]
Location: Netaji subhash Place New Delhi 110085
About the Role
Inquiry Bazaar Private Limited is looking for a Performance Marketing / Ads Manager who has a strong interest in digital advertising and hands-on knowledge of Google Ads and Meta Ads.
The ideal candidate should understand how to plan, launch, monitor, optimize, and scale paid advertising campaigns with a focus on lead generation, website traffic, conversions, sales, and return on ad spend (ROAS).
During this 6-month internship, you will get practical exposure to running advertising campaigns across Google and Meta platforms, analyzing campaign performance, testing different creatives and audiences, and optimizing campaigns based on data.
Key Responsibilities
- Plan, create, launch, and manage paid advertising campaigns.
- Manage campaigns across Google Ads and Meta Ads (Facebook & Instagram).
- Conduct audience, keyword, competitor, and market research.
- Create and manage different types of advertising campaigns based on business objectives.
- Monitor campaign performance and make data-driven optimization decisions.
- Manage advertising budgets and ensure efficient utilization of ad spend.
- Perform A/B testing of ad creatives, copy, audiences, placements, and landing pages.
- Analyze key metrics such as CPC, CPM, CTR, CPL, CPA, Conversion Rate, ROAS, and ROI.
- Optimize campaigns to improve lead quality, conversions, and overall performance.
- Coordinate with the content and creative team for ad creatives, videos, Reels, banners, and ad copy.
- Create appropriate campaign structures, ad sets, targeting strategies, and conversion goals.
- Identify underperforming campaigns and implement corrective actions.
- Prepare regular campaign performance reports.
- Track leads and conversions and evaluate campaign quality.
- Stay updated with changes in Google Ads, Meta Ads, advertising policies, targeting options, and platform algorithms.
Google Ads – Required Knowledge
The candidate should have knowledge of or be willing to work with different Google Ads campaign types, including:
- Search Ads
- Display Ads
- Performance Max (PMax)
- Shopping Ads
- Video / YouTube Ads
- App Campaigns
- Demand Gen campaigns
- Remarketing / Retargeting campaigns
- Lead generation campaigns
Knowledge of Google Keyword Planner, Google Ads Manager, Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking will be preferred.
Meta Ads – Required Knowledge
The candidate should understand or be willing to learn:
- Facebook Ads
- Instagram Ads
- Lead Generation campaigns
- Traffic campaigns
- Engagement campaigns
- Sales / Conversion campaigns
- Awareness campaigns
- Retargeting campaigns
- Custom Audiences
- Lookalike Audiences
- Interest and behavioral targeting
- Advantage+ campaign solutions
- Campaign, Ad Set, and Ad-level optimization
- Creative and audience A/B testing
Tracking & Analytics
Candidates with knowledge of the following will be preferred:
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Conversion Tracking
- Meta Pixel
- Meta Conversions API
- UTM parameters
- Lead and conversion tracking
- Google Search Console
- Basic understanding of landing-page performance
- Excel / Google Sheets for campaign reporting
Required Skills
- Basic understanding of digital marketing and paid advertising.
- Good knowledge of Google Ads and Meta Ads.
- Understanding of campaign objectives, targeting, bidding, budgets, and optimization.
- Ability to analyze advertising data and identify performance trends.
- Understanding of CPC, CPM, CTR, CPL, CPA, ROAS, and conversion rate.
- Good analytical and problem-solving skills.
- Ability to work with budgets responsibly.
- Good communication and reporting skills.
- Willingness to learn and experiment with different advertising strategies.
Good to Have
- Previous experience running Google or Meta campaigns.
- Experience generating leads through paid advertising.
- Experience with B2B lead generation.
- Experience with e-commerce advertising.
- Knowledge of landing-page optimization.
- Knowledge of remarketing and retargeting.
- Experience with Google Analytics, Google Tag Manager, Meta Pixel, or Conversions API.
- Google Ads or Meta certifications.
- Experience managing real advertising budgets or previous campaign case studies.
Who Should Apply?
We are looking for candidates who are:
- Interested in Performance Marketing and Paid Advertising.
- Comfortable working with numbers, analytics, and campaign data.
- Curious about how advertising platforms work.
- Willing to test, analyze, learn, and continuously optimize campaigns.
- Able to take ownership of advertising campaigns.
- Interested in learning how paid marketing can generate actual business leads and revenue.
- Students, freshers, or candidates with relevant practical experience are welcome to apply.
What You Will Get
- Hands-on exposure to Google Ads and Meta Ads.
- Opportunity to work on real advertising campaigns.
- Experience with campaign planning, execution, tracking, optimization, and reporting.
- Practical knowledge of lead generation and conversion-focused advertising.
- Exposure to advertising analytics and performance optimization.
- Mentorship and guidance from the team.
- Opportunity to build real-world performance marketing case studies.
Performance Expectations
The selected candidate will be expected to progressively take responsibility for:
- Campaign setup and execution.
- Budget management.
- Lead generation and conversion optimization.
- Campaign performance analysis.
- A/B testing and experimentation.
- Improving CPL, CPA, conversion rate, and ROAS.
- Regular reporting and performance insights.
Important: This role is focused on practical advertising and performance marketing, not just posting content or learning digital marketing theory.
How to Apply
Interested candidates can share their updated resume along with any available Google Ads / Meta Ads campaign experience, case studies, campaign screenshots, certifications, or portfolio.
Contact Us:- [email protected] or +91 8802876899
Pay: ₹22,500.00 - ₹45,000.00 per month
Benefits:
- Commuter assistance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund
Work Location: In person
