Kass is hiring a Copywriter with proven D2C experience. This is not a traditional content writing role. We are looking for someone who understands premium consumer psychology and can craft data-driven, conversion-focused copy that influences buying decisions and delivers measurable business results.
Location: Kolkata, West Bengal
Experience: 2–3 Years (Mandatory)
Key Responsibilities:
* Write performance marketing copies and scripts.
* Create content for Meta Ads, Google Ads, organic social media, websites, marketplaces, and WhatsApp.
* Develop compelling hooks, CTAs, UGC scripts, and product-focused creatives.
* Analyze content performance and optimize creatives based on campaign data.
* Collaborate with the Performance Marketing and Creative teams.
* Create multiple copy variations for testing and scaling.
Required Skills:
* 2–3 years of D2C copywriting experience (Mandatory).
* Strong understanding of premium customer psychology.
* Data-driven and conversion-focused copywriting.
* Research-oriented mindset.
* Strong understanding of Hook Rate, Hold Rate, CTR, CPC, CPM, CTC, and content congruency.
* Ability to optimize content based on performance metrics.
* Excellent English writing and storytelling skills.
Mandatory Requirement:
Only candidates with relevant D2C copywriting experience will be considered.
Interested candidates can share their updated resume and portfolio at [email protected]
Application – Copywriter
Pay: ₹13,292.60 - ₹34,725.33 per month
Work Location: In person
