About the Role
Echo5 Digital is looking for an experienced SEO & Digital Marketing Team Lead with strong knowledge of SEO, Local SEO, Google Business Profile, AEO/AI Search, and digital marketing.
This is a team leadership and quality-control role. Our internal AI marketing software handles much of the data collection, analysis, monitoring, recommendations, and repetitive work. Your responsibility will be to review the output, guide the team, catch mistakes, assign priorities, and make sure client work is completed correctly and on time.
A major part of this role will involve helping local businesses improve their visibility in Google Search, Google Maps, Google Business Profile, local organic results, and AI-powered search platforms.
Key Responsibilities
- Lead SEO and Local SEO strategy across multiple client accounts.
- Perform keyword research, competitor research, and search intent analysis.
- Develop local keyword strategies for cities, service areas, and “near me” searches.
- Optimize and manage Google Business Profiles.
- Improve visibility in the Google Local Pack and Google Maps.
- Monitor local rankings, map rankings, calls, website visits, direction requests, and lead activity.
- Review and improve NAP consistency across business listings and directories.
- Identify and correct duplicate, inaccurate, or missing business listings.
- Develop citation-building and local authority strategies.
- Create and review city pages, service-area pages, location pages, and locally optimized service pages.
- Develop strategies for Google reviews and online reputation management.
- Analyze local competitors and identify opportunities to outperform them.
- Understand how proximity, relevance, prominence, reviews, categories, services, content, and citations affect Local SEO performance.
- Review on-page SEO, titles, meta descriptions, headings, internal linking, schema, content, and technical SEO.
- Understand and implement AEO, GEO, and AI search optimization strategies.
- Improve client visibility across traditional search engines and AI search platforms.
- Analyze Google Search Console, GA4, keyword rankings, traffic, conversions, and lead data.
- Identify ranking drops, traffic changes, technical problems, and opportunities for improvement.
- Review SEO work completed by team members before it is finalized.
- Provide clear direction and quality control to SEO and content teams.
- Understand and oversee Google Ads campaigns.
- Understand Meta/Facebook/Instagram advertising and lead-generation campaigns.
- Help guide social media strategy and content planning.
- Work with content writers to create SEO-, Local SEO-, AEO-, and conversion-focused content.
- Coordinate with developers on technical SEO and website improvements.
- Use AI tools effectively for research, analysis, content planning, and productivity while independently verifying all output.
- Manage priorities, deadlines, and workflow across multiple client accounts.
Required Qualifications
- Minimum 4 + years of professional SEO and digital marketing experience.
- Bachelor’s degree required in Marketing, Business, Communications, Information Technology, or a related field.
- Strong hands-on Local SEO experience is required.
- Strong understanding of Google Business Profile optimization.
- Strong understanding of Google Maps and Local Pack ranking factors.
- Experience with local keyword research and geo-targeted SEO strategies.
- Experience creating and optimizing city, service-area, and location pages.
- Strong understanding of citations, directories, NAP consistency, and local business listings.
- Experience with local review and reputation strategies.
- Ability to analyze local competitors and identify ranking opportunities.
- Strong understanding of technical, on-page, off-page, and Local SEO.
- Strong understanding of keyword research, search intent, and content strategy.
- Experience with Google Search Console and GA4.
- Working knowledge of Google Ads.
- Working knowledge of Meta Ads.
- Experience with social media strategy and content planning.
- Understanding of AEO, generative AI search, and the changing search landscape.
- Ability to analyze rankings, traffic, leads, and conversions.
- Excellent attention to detail and quality-control skills.
- Strong organizational and project-management abilities.
- Ability to manage multiple clients and priorities.
- Strong leadership and communication skills.
Preferred Experience
Agency experience is strongly preferred.
Experience with tools such as:
- Google Business Profile
- Google Search Console
- GA4
- SEMrush
- Ahrefs
- SE Ranking
- Screaming Frog
- BrightLocal or similar Local SEO tools
- Google Ads
- Meta Ads Manager
- WordPress
- ChatGPT, Claude, or other AI tools
Experience working with local businesses, healthcare practices, dental offices, professional services, multi-location businesses, home-service companies, or service-area businesses is highly preferred.
Who We Are Looking For
We are looking for someone who is experienced, analytical, highly organized, detail-oriented, and accountable.
The right person must understand that Local SEO is much more than adding city names to website pages. You should understand how Google Business Profile, Maps visibility, citations, reviews, website optimization, local content, business categories, service areas, backlinks, and overall authority work together.
Ideal Candidate
We are looking for someone who can lead people, review work carefully, use AI effectively, and take ownership of quality and execution.
This role is best suited for someone who understands SEO deeply but is also comfortable working in an AI-supported digital marketing environment
Candidates without strong Local SEO experience should not apply.
Pay: ₹32,000.00 - ₹48,000.00 per month
Benefits:
Ability to commute/relocate:
- Kochi, Kerala: Reliably commute or planning to relocate before starting work (Preferred)
Education:
Experience:
- Local seo: 4 years (Required)
- Google Ads: 2 years (Required)
- SEO: 4 years (Required)
Work Location: In person
