About Aixtor Technologies
Aixtor Technologies is a growing IT services and consulting company specializing in enterprise solutions, digital transformation, and innovation-led technology delivery. We are looking for a passionate and strategic Digital Marketing Manager to lead our digital initiatives and drive brand growth across multiple platforms, also who have managed projects individually for international clients from USA, Canada, UK, Ireland, Australia, or other Regions.
Role Overview
We are seeking a results-driven Digital Marketing Manager to own and lead the end-to-end marketing strategy and team for our organization. This role requires a hands-on leader who can manage a marketing team, execute multi-channel campaigns, drive qualified lead generation for enterprise clients, and strengthen our positioning as a trusted Liferay Silver Partner in the custom IT solutions space. The ideal candidate combines strategic thinking with strong execution skills, team leadership capability, and direct client-facing experience.
Key Responsibilities
Team & Leadership
Lead, mentor, and manage the marketing team, including content, SEO/SEM, social media, design, and campaign specialists.
Set clear goals, KPIs, and performance benchmarks for team members; conduct regular reviews and skill development plans.
Coordinate cross-functionally with sales, pre-sales, and delivery teams to ensure marketing efforts align with business objectives.
Manage marketing budgets, vendor relationships, and external agencies as needed.
Strategy & Planning
Develop and execute the overall digital marketing strategy aligned with company growth goals, particularly around enterprise IT services and Liferay-based solutions.
Build and manage the marketing roadmap, campaign calendar, and content strategy.
Identify and evaluate new marketing channels, tools, and technologies to improve reach and ROI.
Track industry trends in enterprise software, DXP platforms, and IT services marketing to keep strategies current.
Campaign Execution & Demand Generation
Plan and execute integrated marketing campaigns (inbound & outbound) across SEO, SEM, email, social media, content marketing, and paid advertising.
Drive lead generation initiatives to build a strong pipeline for enterprise-level prospects.
Own website content strategy, blogs, case studies, whitepapers, and thought leadership content related to Liferay and custom enterprise solutions.
Plan and manage participation in industry events, webinars, partner marketing activities (including Liferay partner marketing programs), and trade shows.
Required Skills & Qualifications
- Bachelor’s or master’s degree, in a related field.
- 8-10 years of proven experience in Digital Marketing or similar roles.
- Expertise in SEO, SEM, PPC, and Google AdWords campaign management.
- Strong understanding of digital strategy development and analytics tools (Google Analytics, Search Console, etc.).
- Hands-on experience in strategic campaign management and performance optimization.
- Excellent analytical skills, communication, and project management skills.
- Ability to work independently and as part of a collaborative team.
Job Types: Full-time, Permanent
Pay: Up to ₹1,100,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
- Leave encashment
- Paid sick time
- Provident Fund
Work Location: In person
