About Branded Factory
Branded Factory is building a large-format value-retail platform focused on branded fashion, footwear, lifestyle and related categories at highly competitive prices.
The company’s strength lies in bulk procurement, surplus inventory, end-of-season stock, liquidation opportunities and other strategic sourcing channels. It aims to scale into a nationally recognised retail platform through company-owned stores, franchise-led formats, strong inventory management, technology-enabled operations and disciplined expansion.
Branded Factory is seeking a Chief Executive Officer to professionalise the organisation, strengthen the existing business and lead its next phase of growth.
The Opportunity
The CEO will have end-to-end responsibility for strategy, profitability, operations, procurement, merchandising, inventory, store expansion, technology and organisation building.
The selected candidate will work closely with the promoters and Board to convert the company’s vision into a scalable, structured and profitable retail business. This is a hands-on leadership role suited to a retail operator who has previously built or scaled a multi-store business and understands the operational complexities of value retail.
Key ResponsibilitiesBusiness Strategy and P&L
· Develop and execute the company’s three-to-five-year growth strategy.
· Take complete ownership of revenue, profitability, cash flow and return on capital.
· Prepare annual budgets, operating plans and expansion roadmaps.
· Establish clear store-level and category-level performance benchmarks.
· Ensure that growth decisions are supported by sound unit economics.
Procurement, Merchandising and Inventory
· Build a structured procurement and merchandising function.
· Strengthen relationships with brands, distributors, manufacturers, liquidators and inventory partners.
· Evaluate bulk purchase, surplus stock and end-of-season inventory opportunities.
· Develop category-wise and store-wise assortment strategies.
· Improve inventory turns, sell-through and gross margin return on inventory.
· Reduce ageing, slow-moving and dead inventory.
· Balance opportunistic buying with working-capital discipline.
Retail Operations
· Oversee the performance of all existing and upcoming stores.
· Standardise store operations through SOPs, dashboards and review systems.
· Improve revenue per square foot, customer conversion, average transaction value and store profitability.
· Strengthen visual merchandising, staffing productivity, customer experience and loss prevention.
· Develop corrective action plans for underperforming stores and categories.
Expansion and New Store Development
· Build a structured multi-city expansion strategy.
· Define the ideal store size, investment requirement, product mix and operating model.
· Lead site evaluation, lease negotiations, store design, project execution and launches.
· Build a repeatable playbook for opening and stabilising new stores.
· Evaluate company-owned, franchise-led and hybrid expansion formats.
· Ensure that new stores achieve targeted revenue, profitability and payback periods.
Technology, MIS and Supply Chain
· Lead the implementation of ERP, POS, inventory, warehouse, CRM and business intelligence systems.
· Develop real-time dashboards for sales, margins, inventory, cash flow and store performance.
· Strengthen warehousing, stock allocation, replenishment and inter-store transfer processes.
· Improve inventory visibility and supply-chain efficiency.
· Build technology capabilities required to support multi-city expansion.
Organisation Building and Governance
· Build and lead a strong management team across procurement, retail operations, finance, supply chain, technology, marketing and HR.
· Define the organisation structure, reporting lines and accountability framework.
· Introduce performance management and incentive systems.
· Professionalise the business while working effectively within a promoter-led environment.
· Strengthen governance, internal controls and Board reporting.
· Support the company’s readiness for external capital, strategic partnerships and a future listing.
Ideal Candidate Profile
· 15–22 years of overall professional experience.
· Significant experience in fashion, footwear, lifestyle, department stores, value retail, discount retail, factory outlets or multi-brand retail.
· At least 8–10 years in senior leadership positions.
· Prior experience as a CEO, COO, Business Head, Retail Head, Operations Head or equivalent role.
· Demonstrated ownership of a sizeable business or retail P&L.
· Strong exposure to procurement, merchandising, inventory and working-capital management.
· Experience managing large-format or multi-store retail operations.
· Proven experience in opening and scaling stores across multiple cities.
· Exposure to franchise-led or partner-led expansion will be an advantage.
· Experience in Tier-2 and Tier-3 markets is highly desirable.
· MBA or equivalent postgraduate qualification is preferred but not mandatory.
Essential Leadership Attributes
· Entrepreneurial and execution-oriented.
· Commercially aggressive but financially disciplined.
· Strong understanding of inventory economics and retail unit economics.
· Comfortable working closely with promoters and the Board.
· Able to professionalise an entrepreneurial organisation.
· Willing to remain hands-on during the scale-up phase.
· Strong at building teams, systems and processes from the ground up.
· Comfortable operating with speed and taking decisions with incomplete information.
· High standards of integrity, accountability and governance.
Initial 12-Month Mandate
· Review and validate the existing business and store economics.
· Build reliable store-level, category-level and inventory-level MIS.
· Strengthen procurement, merchandising and working-capital systems.
· Develop a three-to-five-year growth and expansion plan.
· Standardise store operations and performance dashboards.
· Build the senior management team and organisation structure.
· Implement key technology, ERP and inventory systems.
· Improve the performance of existing stores.
· Develop a scalable company-owned and franchise-led expansion model.
· Establish stronger governance and reporting processes.
Pay: ₹100,000.00 - ₹300,000.00 per month
Application Question(s):
- Do you have 15+ years of professional experience in retail?
- Have you managed a retail P&L independently?
- ave you led multi-store retail operations?
- Are you open to leading a high-growth, hands-on promoter-driven organization?
Work Location: In person
