Marketing Manager – Art Gallery
Company: Gallery Silver Scapes
Location: New Delhi
Job Type: Full-Time
Experience: 3–6 Years
Job Summary
Gallery Silver Scapes is looking for a Marketing Manager to lead and execute marketing initiatives for the gallery and its associated projects. The candidate will be responsible for digital marketing, social media, campaigns, brand building, lead generation, content coordination and audience engagement.
The ideal candidate should be creative, commercially driven, digitally proficient and have excellent communication and organisational skills.
Key Responsibilities
- Develop and execute the gallery’s overall marketing strategy and annual/monthly marketing plans.
- Manage social media platforms, particularly Instagram and Facebook.
- Plan and execute digital marketing campaigns for exhibitions, artists, artworks, events and special projects.
- Manage and monitor Meta Ads, Google Ads and other paid marketing campaigns.
- Develop monthly content calendars and coordinate with the content, design and curatorial teams.
- Oversee creation of social media posts, reels, videos, newsletters, blogs and promotional content.
- Strengthen the gallery’s online presence, brand visibility and audience engagement.
- Generate leads through digital campaigns and coordinate with the CRM/Sales team for follow-ups and conversions.
- Manage email marketing, WhatsApp marketing and other client communication campaigns.
- Coordinate with external agencies, designers, photographers, videographers and other vendors.
- Conduct market research and identify new marketing, partnership and promotional opportunities.
- Track and analyse campaign performance, social media insights, website traffic and lead generation.
- Prepare regular marketing reports and performance dashboards for management.
- Ensure consistency in the gallery’s brand identity, messaging and communication.
- Support marketing for exhibitions, art fairs, events and artist promotions.
Requirements
- Bachelor's/Master's degree in Marketing, Mass Communication, Advertising, Digital Marketing, Business Administration or a related field.
- 3–6 years of experience in marketing, digital marketing, brand management or a related role.
- Hands-on experience with Meta Ads and Google Ads.
- Strong knowledge of social media marketing and content strategy.
- Excellent written and verbal communication skills.
- Good understanding of SEO, email marketing, analytics and lead generation.
- Proficiency in MS Office/Google Workspace and marketing tools.
- Knowledge of Canva, Meta Business Suite and Google Analytics is preferred.
- Strong organisational, analytical and project-management skills.
- Ability to manage multiple projects and deadlines.
- Experience in art, luxury, lifestyle, fashion, hospitality or premium brands will be an advantage.
- Interest in art, culture and design is preferred.
Key Skills
Marketing Strategy | Digital Marketing | Social Media Marketing | Meta Ads | Google Ads | Brand Management | Content Marketing | Lead Generation | SEO | Email Marketing | Campaign Management | Market Research | Analytics | Event Marketing | PR
Preferred Candidate
Candidates with a background in Mass Communication, Marketing, Advertising or Digital Marketing are preferred. Candidates with experience in the art, luxury, lifestyle or premium-brand sector will be given preference.
Pay: ₹12,542.69 - ₹56,703.21 per month
Work Location: In person
