I JOB SUMMARY
The Marketing & Event Coordinator is responsible for planning, organizing, and executing a wide range of academic and extracurricular events across all TSA schools. This includes managing event logistics, coordinating with internal and external stakeholders, ensuring compliance with safety and school policies, and delivering engaging experiences for students, staff, and families.
Additionally, the role involves overseeing marketing, promotions, and communications strategies to enhance the visibility and reputation of TSA schools.
II KEY RESPONSIBILITIES
1. Event Management:
· Plan, organize, and oversee events organized by the Foundation.
· Coordinate logistics, vendors, timelines, and execution plans for each event.
Regular events conducted:
- Carnival
- The start Global - International Symposium
- VFF programs
- Exhibition
- Merch products - Sales
- Concert Evening
- Grand gala
- Admission campaigning
- Fundraising events
- Face lift of campuses
2. Marketing & Promotions:
Develop and implement strategic marketing campaigns to enhance TSA schools' brand identity.
- Design and execute promotional activities for admissions, school events, and academic programs.
- Collaborate with support teams to create content and marketing plans that drive enrollment.
- Manage advertising campaigns across social media, print, and digital platforms.
3. Communication:
- Coordinate with media outlets (e.g., newspapers) for event and admission-related advertisements.
- Oversee placement of school banners, promotional materials, and paid media ads.
- Manage internal and external communications, including newsletters, blogs, and parent updates.
- Respond to online reviews (e.g., Google Reviews) in a timely and professional manner.
- Handle crisis communication strategies as needed.
- 4. Admissions Support & Lead Generation:
- Support the admissions team in designing and executing student recruitment strategies.
- Liaise with vendors for social media campaigns, in-person outreach, admission stalls, etc.
- Plan and manage both online and offline campaigns to generate quality leads.
- Capture photos and videos of school events, student activities, and campus life for use in marketing channels.
- Collect and publish testimonials from students, parents, and alumni.
- Create informative and engaging content that highlights the strengths of TSA schools for prospective parents and students.
III. KEY PERFORMANCE INDICATORS:
a. Effective coordination with school staff, vendors, and external agencies for seamless event execution.
b. Budget management – ensuring events are cost-effective without compromising quality.
c. Timely development and adherence to event timelines, schedules, and task lists.
d. Maintenance of organized records related to events, vendors, and budgets.
e. Hands-on support with event setup and teardown logistics.
f. Conduct post-event reviews and suggest improvements for future events.
Job Type: Full-time
Pay: From ₹35,000.00 per month
Benefits:
Work Location: In person
