The role will be responsible for driving linear advertising revenue through brands and media agencies across Corporate / Key Accounts in the North & West regions for a designated channel. The incumbent will develop and strengthen senior‑level relationships with key decision makers to maximize revenue through the company’s linear television inventory positioning the organization as a strategic media partner.
- Lead linear ad revenue generation by selling television inventory, sponsorships, integrations, and customized brand solutions across channels and properties
- Conceptualize and execute region‑specific sales strategies to address advertiser objectives and close large annual & multi‑channel deals
- Own relationships with top Corporate brands and major media agencies, ensuring consistent revenue growth and share‑of‑wallet expansion
- Demonstrate a proven track record of delivering aggressive revenue targets, driving growth beyond market benchmarks
- Identify new monetization opportunities across flagship properties, programming tentpoles, and marquee events
- Engage with advertisers and agencies to understand business challenges, marketing goals, and audience requirements
- Position the company as a trusted strategic partner by offering end‑to‑end linear advertising and brand integration solutions
- Build deep understanding of advertiser categories, competition, seasonality, and market dynamics
- Develop compelling sales narratives and presentations using viewership insights, market data, and audience intelligence
- Ensure strong client satisfaction and long‑term partnerships through proactive engagement and post‑sale collaboration
- Drive accurate revenue forecasting through strong account planning and pipeline management
- Maintain a robust funnel of high‑value deals across brands and agencies at all times
- Identify strategic brands and categories for incremental growth and high‑impact partnerships
- Monitor market trends, advertiser spends, and competitor activity to proactively adjust sales strategies
- Key Skills & Experience-
- 14–18+ years of experience in Linear TV Ad Sales, preferably with leading broadcast or media networks
- Strong exposure to Corporate / Key Accounts and agency‑led sales ecosystems
- Demonstrated success in closing large, complex annual deals
