Social Media B2B Lead Generation Expert
(Chennai Office — Full-Time, In-Office)
About the Role
We're hiring a Social Media B2B Lead Generation Expert who knows how to turn content, conversations, and outreach into real business leads especially on LinkedIn, and across other social platforms.
If you understand the power of:
● crafting B2B content that resonates
● strategic commenting on target audiences
● smart DM outreach
● consistent engagement and nurturing
● and turning conversations into pipeline
...then this role is made for you.
You'll work closely with founders, CEOs, and our marketing team to build visibility, authority, and pipeline for B2B clients across industries like tech, healthcare, SaaS, consulting, and professional services.
This is a high-ownership role for someone who thrives in writing, researching, engaging, and following up every single day.
Key Responsibilities
LinkedIn Lead Generation
● Execute daily LinkedIn activities: posting, DM outreach, commenting, and engagement.
● Build connection campaigns for founders, CXOs, and decision makers.
● Manage and optimize DM sequences for cold outreach, warm follow-ups, and nurturing.
● Track conversions, responses, and pipeline movement.
Content Creation
● Create short-form LinkedIn posts (static posts, carousels, value posts, storytelling posts).
● Write hooks, captions, CTAs, and thought-leadership content for B2B audiences.
● Research industry insights and turn them into content ideas and scripts.
● Coordinate with the design team for visuals based on content strategy.
Engagement & Nurturing
● Identify and engage with target audience posts through strategic commenting.
● Nurture warm leads through consistent, value-led conversations.
● Build and maintain relationships with prospects across the funnel.
● Maintain lead lists, outreach pipelines, and engagement trackers.
Email Marketing
● Support B2B email outreach and nurturing campaigns alongside social lead gen efforts.
● Write subject lines, copy, and CTAs optimized for opens and replies.
● Segment lists and keep outreach data clean and up to date.
Multi-Platform Social Media
● Manage lead generation and engagement across LinkedIn and other relevant social platforms.
● Schedule posts and track performance, insights, and engagement metrics.
● Collaborate with designers and copywriters to produce consistent content.
Research & Strategy
● Study target audiences (Founders, CEOs, CMOs, Directors, etc.).
● Identify conversation opportunities, trending topics, and high-engagement content.
● Stay updated on LinkedIn algorithm changes and B2B outreach best practices.
Preferred Candidate Profile
● 2–3 years of experience in B2B social media marketing / LinkedIn lead generation.
● Strong knowledge of LinkedIn algorithms, posting strategies, and DM etiquette.
● Proven ability to generate leads through content, commenting, DMs, and engagement.
● Excellent English writing and spoken communication skills — crisp, clear, value-led.
● Hands-on experience with lead nurturing and pipeline follow-up.
● Working knowledge of email marketing tools (Smartlead, Instantly, Apollo, MailerLite, or similar).
● Familiarity with tools like Canva, Buffer, Notion, LinkedIn Sales Navigator (or similar).
● Ability to write fast, research better, and engage consistently, every day.
● Chennai-based candidates preferred (in-office/hybrid role).
Salary Range: ₹2.5–4 LPA (apply only if within this expectation)
Pay: ₹20,000.00 - ₹25,000.00 per month
Ability to commute/relocate:
- Chennai, Tamil Nadu: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):
- How many years experience do you have in b2b lead generation?
Experience:
- Linkedin : 1 year (Required)
Work Location: In person
