Job Title: Marketing Manager
Location: Bangalore
Department: Marketing
Job Summary:
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail. Key Responsibilities:
JOB RESPONSIBILITIES
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies to generate revenue.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Ensure that the PR and Social Media agencies are working to their maximum to achieve the Brand’s desired objective. ONLINE, OFFLINE & PRINT MEDIA
- Managing the Social Media agency
- Making sure that all communications are updated on time with accurate details on Face book and Instagram in liaison with Social Media agency.
- Making sure all information pertaining to the outlets are accurate on all Web portals. • Develop and optimise online marketing initiatives to drive customer acquisition.
- Implement, analyse, and optimize organic and paid search engine marketing activities. • Develop fresh story ideas to engage customers through online portals.
- Conduct extensive media outreach for all Stories
- Influencer, Bloggers outreach and on ground management
- conceptualising campaigns and events for bloggers and media
- Provide monthly status report on customer engagement through digital platforms
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Develop and maintain relationships and communication with key media partners who can influence our business to create solid marketing plans and serve as the primary point of contact for all Marketing initiatives
- Drive strategy and plan and execute marketing initiatives for new projects, menu changes, special menus and roll out campaigns.
- Manage brand promotions to drive sales.
- Respond timely to Zomato, TripAdvisor, google reviews EVENTS & OTHERS
- Guide and Support Event and Communication team for conceptualising and implementing new events according to individual property requirement.
- Manage all photo files of Food, Cocktails and Space
- Database management of guests
- Manage annual marketing budgets for individual properties for social media promotions.
Qualifications and Skills:
Bachelor's degree or equivalent experience
- 8+ years' experience in marketing
- Strong verbal, written, and organizational skills
Pay: ₹80,000.00 - ₹100,000.00 per month
Benefits:
Work Location: In person
