Job Description – Content Creator (Agri Background)
Company: Katyayani Organics
Position: Content Creator – Agriculture
Department: Marketing / Content
Location: Bhopal, Madhya Pradesh
Employment Type: Full-time
About Katyayani Organics
Katyayani Organics is an agriculture-focused organization providing crop protection, crop nutrition, and farm-care solutions. We are looking for a creative and agriculture-savvy Content Creator who can simplify technical agricultural information and create engaging content for farmers, agri-professionals, and digital audiences.
Role Purpose
The Content Creator will be responsible for developing agriculture-focused content across social media, video, blogs, product communication, farmer education, and digital campaigns.
The ideal candidate should combine agricultural knowledge with strong content creation skills and understand how to communicate crop-related information in a simple, practical, and engaging manner.
Key Responsibilities1. Agriculture Content Creation
- Create informative and engaging content related to crops, pests, diseases, crop nutrition, crop protection, farming practices, and agri-inputs.
- Convert technical agricultural information into simple, farmer-friendly content.
- Develop content around crop stages, common farmer problems, solutions, best practices, and seasonal farming activities.
- Create educational content that helps farmers understand agricultural products and their applications.
- Research current agricultural trends, farming practices, and emerging crop-related topics.
2. Social Media Content
- Create content for Instagram, Facebook, YouTube, LinkedIn, and other digital platforms.
- Develop concepts for Reels, short-form videos, carousels, infographics, posts, stories, and educational series.
- Write engaging captions, hooks, headlines, scripts, and CTAs.
- Plan content around crop seasons, agricultural events, festivals, product launches, and farmer requirements.
- Monitor content performance and suggest improvements based on audience engagement.
3. Video & Reel Content
- Develop scripts and concepts for agricultural Reels, YouTube videos, and short-form videos.
- Participate in video shoots, farmer interviews, field visits, and product demonstrations when required.
- Create farmer-focused storytelling and educational video content.
- Coordinate with video editors/designers to ensure content is technically accurate and visually engaging.
- Stay updated with current social media formats and trends relevant to agriculture.
4. Product & Technical Content
- Develop content for Katyayani Organics' crop protection, crop nutrition, and agricultural product portfolio.
- Understand product features, benefits, application methods, target crops, pests, and diseases.
- Coordinate with Agriculture/Technical teams to verify technical accuracy.
- Prepare product scripts, brochures, product descriptions, FAQs, blogs, and digital communication material.
- Ensure all agricultural claims and recommendations are accurate and aligned with approved product information.
5. Field & Farmer Content
- Visit farms and agricultural locations to understand real farmer problems and collect content.
- Capture farmer stories, testimonials, success stories, and field demonstrations.
- Develop content based on real-world crop situations and farmer experiences.
- Coordinate with Agri Advisors and field teams to identify relevant content opportunities.
- Build a library of agricultural photos, videos, farmer stories, and field content.
6. Content Planning & Strategy
- Develop weekly/monthly agriculture content calendars.
- Identify content opportunities based on crop seasons and farmer demand.
- Research competitor and industry content to identify trends and opportunities.
- Track content performance and prepare basic performance reports.
- Continuously experiment with new content formats and storytelling approaches.
Required Qualifications
- B.Sc. Agriculture / M.Sc. Agriculture preferred.
- Candidates with other agriculture-related qualifications and strong content skills may also be considered.
- 1–4 years of experience in content creation, digital marketing, agri-content, agri-tech, agri-inputs, or a related field.
- Freshers with strong agricultural knowledge and an impressive content portfolio may also be considered.
Required Skills
- Strong understanding of agriculture and farming practices.
- Good knowledge of crops, pests, diseases, crop nutrition, and crop protection.
- Excellent writing and communication skills.
- Ability to explain technical agricultural concepts in simple language.
- Strong understanding of social media content formats.
- Good scriptwriting and storytelling skills.
- Basic knowledge of video editing and graphic design tools is preferred.
- Familiarity with Canva, CapCut, Adobe Premiere Pro, Photoshop, or similar tools is an advantage.
- Hindi and English communication skills preferred.
- Knowledge of regional/local languages will be an added advantage.
- Willingness to travel for farm visits and field shoots.
Key Competencies
- Agricultural Knowledge
- Creative Thinking
- Content Writing
- Storytelling
- Social Media Understanding
- Video Content Creation
- Research Skills
- Communication
- Attention to Detail
- Farmer-Centric Thinking
- Trend Awareness
- Execution & Ownership
Key Performance Indicators (KPIs)
- Quality and consistency of agriculture content.
- Number of videos/Reels/posts delivered as per content calendar.
- Social media engagement and reach.
- Video views and audience retention.
- Quality and accuracy of agricultural information.
- Content contribution to product awareness and farmer education.
- Successful farmer stories, testimonials, and field content generated.
- Timely execution of campaigns and content projects.
Ideal Candidate
We are looking for someone who is passionate about agriculture and loves creating content.
The ideal candidate should be able to move comfortably between an agriculture field and a content studio—understanding a farmer's problem, researching the right agricultural solution, and turning that information into an engaging Reel, video, post, or article.
Candidate Profile
Education: B.Sc. Agriculture / M.Sc. Agriculture
Experience: 1–4 years preferred
Location: Bhopal, Madhya Pradesh
Industry: Agri-inputs / Agri-tech / Agriculture / Digital Content
Job Type: Full-time
Travel: Field visits required
Agriculture Knowledge + Creativity + Digital Content Skills = Ideal Candidate
Pay: ₹10,000.00 - ₹25,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Provident Fund
Work Location: In person
