Job Overview
We are seeking a highly motivated and performance-driven Digital Marketing Executive on a contract basis. The ideal candidate should have hands-on experience in executing and optimizing digital campaigns across multiple channels to drive traffic, leads, and conversions.
Key Responsibilities Search Engine Optimization (SEO)
- Perform on-page, off-page, and technical SEO
- Conduct keyword research and competitor analysis
- Improve website ranking and organic traffic
Social Media Optimization (SMO)
- Manage and grow social media platforms
- Plan and execute engaging content strategies
- Run and optimize Facebook & Instagram Ads
Paid Advertising (PPC)
- Plan and manage Google Ads campaigns (Search, Display, Shopping)
- Optimize campaigns for CTR, CPC, ROI, and conversions
- Implement remarketing and audience targeting strategies
Website & WordPress Management
- Develop and maintain websites using WordPress
- Optimize website speed, performance, and user experience (UX/UI)
- Ensure mobile responsiveness and SEO-friendly structure
Local SEO & GMB
- Manage and optimize Google My Business (GMB) listings
- Improve local visibility and rankings
Content Creation & Strategy
- Create high-quality content for blogs, landing pages, and social media
- Align content with SEO and marketing goals
Analytics & Reporting
- Use Google Analytics, Search Console, Tag Manager, Merchant Center
- Track campaign performance and user behavior
- Generate reports on traffic, leads, and conversion metrics
Campaign Management & Optimization
- Execute end-to-end digital campaigns
- Continuously monitor, test, and optimize campaigns
- Improve lead generation funnels and conversion rates
Requirements
- 2+ years of experience in Digital Marketing
- Strong knowledge of:
- SEO (On-page, Off-page, Technical)
- SMO & Social Media Advertising
- PPC Campaign Management
- Hands-on experience with:
- Google Ads, Facebook Ads
- Google Tools (Analytics, Merchant Center, Tag Manager)
- WordPress Development
- Understanding of conversion tracking, automation triggers, and remarketing
- Ability to analyze data and make performance-driven decisions
- Strong communication and reporting skills
Key Skills
- Lead Generation & Funnel Optimization
- Campaign Strategy & Execution
- Data Analysis & Performance Metrics
- Website Optimization & CRO
- Content Marketing & Branding
Job Details
- Job Type: Contract / Freelance
- Location: Remote / Hybrid
- Experience Level: Mid-Level
Job Types: Contractual / Temporary, Freelance
Contract length: 6 months
Pay: ₹10,000.00 per month
Experience:
- Digital marketing: 2 years (Required)
Location:
Work Location: Remote
