Job Title: E-commerce & Growth Manager
Company: HOP! (Healthy On Purpose)
Location: Delhi NCR (Hybrid)
Employment Type: Full-Time
About HOP!
HOP! (Healthy On Purpose) is a premium clean-label sports nutrition brand on a mission to make high-quality nutrition simple, transparent, and accessible. Our product range includes fermented yeast protein, creatine, electrolytes, protein puffs, and future performance nutrition products.
We are looking for an entrepreneurial E-commerce & Growth Manager who will own our online sales channels and help scale HOP into one of India’s leading sports nutrition brands.
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Key Responsibilities
Shopify Store Management
* Manage the Shopify store on a day-to-day basis.
* Add and update products, variants, pricing, and inventory.
* Create collections, landing pages, and merchandising campaigns.
* Set up and manage discount codes, automatic promotions, bundles, and subscriptions.
* Ensure all product pages are optimized for conversions.
* Test website functionality and checkout regularly.
* Manage Shopify apps and integrations.
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Website Growth & Conversion Optimization
* Improve website conversion rate (CRO).
* Optimize product pages and customer journeys.
* Analyze user behavior using analytics tools.
* Suggest improvements for homepage, navigation, and checkout.
* Conduct A/B testing for landing pages and promotional campaigns.
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Marketing Coordination
* Coordinate with our performance marketing agency to launch campaigns.
* Build landing pages for Meta and Google Ads.
* Coordinate with the creative agency for banners and website assets.
* Ensure website creatives are updated for product launches, offers, and seasonal campaigns.
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CRM & Retention
* Manage email marketing campaigns.
* Manage WhatsApp marketing campaigns.
* Create automated customer journeys, including:
* Welcome series
* Abandoned cart recovery
* Browse abandonment
* Post-purchase communication
* Review requests
* Repeat purchase campaigns
* Win-back campaigns
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Promotions & Sales
* Plan and execute website-wide sales.
* Launch festive campaigns and limited-time offers.
* Create bundle offers and upsell opportunities.
* Manage gift cards and referral programs.
* Optimize Average Order Value (AOV).
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Analytics & Reporting
Track and report on:
* Website traffic
* Conversion rate
* Revenue
* Average Order Value (AOV)
* Customer Acquisition Cost (CAC)
* Customer Lifetime Value (LTV)
* Repeat purchase rate
* Cart abandonment rate
* Return rate
* Sales by product
* Channel performance
Prepare weekly and monthly business reports with actionable insights.
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Inventory & Operations Coordination
* Coordinate inventory availability with the Operations team.
* Ensure products remain in stock.
* Monitor stock levels before campaigns.
* Coordinate launches with warehouse and logistics partners.
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Customer Experience
* Improve the online shopping experience.
* Work with Customer Support to resolve recurring issues.
* Optimize FAQs, product information, and customer communication.
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Required Skills
* 2–5 years of experience managing Shopify stores.
* Experience with D2C consumer brands (sports nutrition, FMCG, beauty, wellness, or fashion preferred).
* Strong understanding of Shopify Admin.
* Experience with Google Analytics.
* Strong Microsoft Excel or Google Sheets skills.
* Basic understanding of Meta Ads and Google Ads.
* Experience with CRM tools such as Klaviyo or similar platforms.
* Excellent analytical and problem-solving skills.
* Strong communication and project management abilities.
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Preferred Experience
Experience with:
* Shopify
* GoKwik
* Razorpay
* Judge.me
* Klaviyo
* Interakt
* Google Analytics 4 (GA4)
* Google Tag Manager
* Meta Pixel
* Google Merchant Center
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Key Performance Indicators (KPIs)
Success in this role will be measured by:
* Website conversion rate
* Monthly online revenue
* Average Order Value (AOV)
* Cart abandonment rate
* Repeat purchase rate
* Customer Lifetime Value (LTV)
* Revenue from email and WhatsApp marketing
* Campaign execution quality
* Website uptime and accuracy
* Product launch execution
* Inventory accuracy
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Compensation
* Salary: ₹60,000–₹80,000 per month (depending on experience)
* Performance-based incentives linked to growth and business objectives
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Why Join HOP!
* Opportunity to build a fast-growing consumer brand from the ground up.
* High ownership with direct exposure to the Founder.
* Work across product launches, growth, technology, and customer experience.
* Be part of shaping one of India’s next-generation clean-label sports nutrition brands.
Pay: Up to ₹80,000.00 per month
Benefits:
- Flexible schedule
- Paid sick time
- Work from home
Work Location: Hybrid remote in Delhi
