The Digital Marketing Strategist develops and implements data-driven digital marketing strategies for clients across multiple industries. This role involves analysing market trends, identifying target audiences, managing campaigns across digital channels, and collaborating with creative, content, and media teams to deliver measurable results.
Duties & Responsibilities:
- Develop comprehensive digital marketing strategies aligned with client objectives.
- Plan and manage campaigns across:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM/PPC)
- Social Media Marketing
- Email Marketing
- Content Marketing
- Display and Video Advertising
- Conduct market research, competitor analysis, and audience segmentation.
- Create campaign briefs and work closely with creative and content teams.
- Monitor campaign performance using analytics tools and prepare performance reports.
- Manage digital marketing budgets and media allocations.
- Formulating strategic pitch presentations for Digital Marketing.
- Present strategies and campaign performance to clients.
- Stay updated on industry trends, platform updates, and emerging digital technologies.
- Coordinate with account managers, designers, developers, and media buyers to ensure timely campaign execution.
Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: Above 5 years of experience, preferably within an advertising or digital agency.
Skills & Requirements:
· Strong understanding of digital marketing channels and customer journeys.
· Experience with analytics platforms such as Google Analytics.
· Knowledge of Google Ads, Meta Ads, LinkedIn Ads, and other advertising platforms.
· Understanding of SEO principles and keyword research.
· Strong analytical and problem-solving skills.
· Excellent communication and presentation abilities.
· Project management and multitasking skills.
· Data-driven decision-making mindset.
Pay: From ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Provident Fund
Work Location: In person
