We're GrowthSchool. And we built Outskill.
GrowthSchool started with one belief: you learn a skill fastest from the person actually doing it. So we partnered with the top 1% of instructors to build high-impact, cohort-based courses in personal and professional growth for learners around the world and used AI to make that learning personal at a scale a classroom never could.
Then AI changed what "upskilling" even means. Roles started getting rewritten faster than curriculums could keep up, and the real divide stopped being skilled versus unskilled. It became AI-ready versus not.
So, we built Outskill, our AI education arm, to close that gap, practical, implementation-first AI training for professionals, teams and enterprises. Today Outskill is one of the largest AI education companies in the world: 16M+ learners across 160+ countries, and programs running everywhere from individual upskilling to enterprise AI transformation.
700K+ followers on Instagram- 100K+ on Twitter
- 500K+ on LinkedIn
- 500K+ subscribers to an AI newsletter
- YouTube launching now (goal: 1M+ subs) And here’s the catch: My entire personal brand is centered around AI.
If you don’t live and breathe AI—tools, trends, prompts, workflows—this role is not for you.
Key Growth Targets
- Newsletter: 500K 5M subscribers in 24 months
- Instagram: 700K 2M followers
- YouTube: Launch and scale to 1M subs
- Build the most AI-native, performance-obsessed creator brand in India.
What You’ll Own
AI-First Content Strategy & Execution
- Lead strategy and execution across Instagram, LinkedIn, Twitter, YouTube, and the newsletter
- Use AI tools to 10x output: ChatGPT, Midjourney, Descript, Opus Clip, Notion AI, etc.
- Design experiments, iterate fast, and make content that travels
- Ideate brief script distribute analyze—either yourself or with a team
AI Newsletter Ownership
Own India’s fastest-growing generative AI newsletter- Manage editorial, growth, retention, segmentation, and automation
- Be deeply plugged into AI trends globally—and translate them into sharp, digestible content
- Create or oversee content that positions us as a global thought leader in AI
Brand Management & Sponsorships
- Be the single point of contact for all brand collabs and sponsorships
- Handle outreach, negotiation, delivery, and ROI tracking
- Ensure all partnerships align with personal brand voice, tone, and content performance
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Data & Distribution Ownership
- Track performance like a D2C growth marketer: hooks, CTRs, retention curves, virality, engagement
- Build dashboards, analyze trends, and guide strategy using numbers—not gut
- Every post, video, and email must have data behind the decision
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Team Leadership & Hands-On Execution
- Lead a lean team of editors, writers, and automation experts
- Build systems, workflows, and templates that scale
- Step in whenever needed: write a thread, script a reel, set up automations, launch campaigns⸻Who You Are
- 2–4 years experience in social media + content marketing + digital growth
- You’ve built or grown across Instagram, LinkedIn, YouTube, Twitter, or newsletters
- Deeply AI-savvy—not just tools, but the space itself (open-source models, agent workflows, trending products)
- You’re full-stack: copy, strategy, design brief, analytics, automation
- You’re data-first: You A/B test thumbnails and obsess over performance
- You think like a marketer, act like a creator, and operate like a founder. Compensation & Commitment
- This role comes with a minimum 2-year bond
If you’re not ready to commit long-term (2–3 years), please do not apply
- Strong fixed salary + quarterly performance bonuses
- Massive exposure, full ownership, and direct access to the founder
- Long-term upside and career acceleration guaranteed Why This Role Will Change Your Career
- Work at the intersection of AI, content, brand, and business
- Lead India’s most AI-native personal brand engine
- Operate like a mini founder with budget, autonomy, and high accountability
- Learn 10x more in 2 years than most people do in 10⸻If you’re AI-native, data-obsessed, creatively sharp, and want to run a brand that touches millions—this is your Rocketship.
Apply now. Don’t waste your or our time if you’re not ready to go all in.
Work location:
Bengaluru onsite
