Marketing Executive in the Education sector is focused on expanding an educational institution or company's reach, attracting students, and forging strategic partnerships to achieve growth objectives.
Key responsibilities
- * Market Research & Analysis: Identifying trends and opportunities within the education sector (e.g., student demographics, competitor landscape, emerging educational needs).
- * Lead Generation & Prospecting: Developing strategies and initiatives to generate leads, such as conducting seminars at schools/colleges, participating in educational expos, and utilizing online platforms and networking events.
- * Relationship Building: Building and maintaining strong relationships with key stakeholders, including school administrators, counselors, students, parents, and industry professionals.
- * Presentations & Proposals: Preparing and delivering persuasive presentations and proposals showcasing educational programs, services, or products to potential clients and partners.
- * Client Engagement & Support: Counseling students on educational opportunities, providing information about programs and services, and ensuring student satisfaction.
- * Strategic Planning: Collaborating with management to develop and implement strategies for expanding into new markets, launching new programs, or forming partnerships.
- * Reporting & Performance Monitoring: Tracking and reporting on sales and marketing activities, student enrollment numbers, and overall business development performance.
- * Collaboration: Working with marketing teams to develop promotional materials and coordinating with other departments (e.g., admissions, academics) to ensure seamless student support.
Qualifications
- Education: Bachelor's degree in Business Administration, Marketing, Education, or a related field.
- Experience: Proven experience in business development, sales, or educational counseling, preferably within the education sector.
Skills:
- * Communication: Excellent verbal and written communication, presentation, and negotiation skills.
- * Interpersonal Skills: Strong ability to build rapport and establish trust with diverse individuals.
- * Analytical Skills: Capacity to analyze market trends, interpret data, and identify new business opportunities.
- * Organizational & Time Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines.
- * Results-Oriented: Demonstrated ability to achieve targets and drive growth.
- * Technical Skills: Proficiency with Microsoft Office Suite (Word, Excel, PowerPoint) and potentially CRM software like Salesforce.
- * Personal Attributes: Proactive, self-motivated, adaptable, and customer-service focused.
Desired skills and experience
- * Experience in sales / Marketing specific (EdTech platforms or solutions. ( Optional )
- * Familiarity with digital marketing and social media strategies for student outreach.
- * Event planning and management experience.
- * Understanding of diverse educational systems and regulatory frameworks.
Pay: ₹25,000.00 - ₹35,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
