Job Description – Marketing Manager / SaaS ERP Marketing
Position: Marketing Manager – SaaS ERP & Odoo
Department: Sales & Marketing
Company: Primacy Infotech Pvt. Ltd.
Products: PriERP, Odoo ERP, PiCloud & Business Software Solutions
Employment Type: Full-Time
Location: Kolkata
Experience: 3–6 Years Preferred
About the Role
Primacy Infotech Pvt. Ltd. is looking for a result-oriented Marketing Manager with experience in SaaS products, ERP software, B2B marketing, and digital marketing.
The primary responsibility of this role will be to plan and execute the marketing strategy for PriERP, Odoo ERP solutions, and other SaaS products, while closely coordinating with the sales team, business development executives, management, design team, content team, and technical/product teams.
The Marketing Manager will not only execute campaigns but will also be responsible for creating the overall marketing roadmap, lead generation strategy, brand positioning, sales-marketing alignment, campaign planning, performance reporting, and strategic growth plan.
The candidate should understand how SaaS products are marketed, how B2B customers evaluate ERP solutions, and how marketing activities can create qualified opportunities for the sales team.
Key Responsibilities1. Marketing Strategy & Planning
· Develop monthly, quarterly, and annual marketing plans for PriERP, Odoo ERP, PiCloud, and other company solutions.
· Create a clear marketing roadmap aligned with the company’s sales targets and business objectives.
· Develop market-entry and go-to-market strategies for new products and services.
· Identify target industries, customer segments, geographic markets, and buyer personas.
· Plan marketing campaigns based on business priorities and sales requirements.
· Recommend marketing budgets and channel-wise allocation.
· Prepare competitor analysis and market opportunity reports.
· Continuously improve positioning, messaging, pricing communication, and product presentation.
The Marketing Manager should be able to answer:
Who is our target customer?
What problem are we solving?
Why should they choose us?
Which marketing channel should we use?
How many leads should marketing generate?
What is the expected conversion?
What campaign should we run next?
2. PriERP Marketing
The candidate will take responsibility for developing PriERP as a SaaS ERP brand.
Marketing responsibilities will include:
· Positioning PriERP for SMEs and growing businesses.
· Developing product messaging around:
o ERP automation
o CRM
o Sales
o Purchase
o Inventory
o Accounting
o POS
o Manufacturing
o HR
o Business reporting
o AI-enabled ERP features
· Develop campaigns targeting businesses currently using spreadsheets, Tally, disconnected software, or manual processes.
· Develop PriERP pricing and package communication.
· Create free-trial and demo campaigns.
· Develop customer onboarding and product education campaigns.
· Create industry-specific campaigns for sectors such as:
o Trading
o Retail
o Manufacturing
o Distribution
o Restaurants
o Service companies
o SMEs
· Work with the sales team to convert marketing-generated leads into demos and opportunities.
3. Odoo ERP Marketing
Develop and execute marketing campaigns for Odoo ERP implementation services.
Responsibilities include:
· Promote Primacy Infotech’s Odoo consulting and implementation services.
· Develop campaigns for:
o Odoo implementation
o Odoo customization
o Odoo migration
o Odoo support
o Odoo integration
o Odoo mobile applications
o Odoo managed hosting
· Develop industry-specific Odoo campaigns.
· Promote customer success stories and case studies.
· Generate qualified ERP consultation and demo opportunities.
· Work closely with functional consultants and the sales team to understand customer requirements.
· Build campaigns targeting companies searching for ERP transformation or replacement of legacy software.
4. Lead Generation
The Marketing Manager will be responsible for generating a consistent pipeline of qualified leads.
Channels may include:
· Google Ads
· LinkedIn Ads
· Meta Ads
· SEO
· Website
· Landing pages
· Email campaigns
· WhatsApp marketing
· Webinars
· Events
· Exhibitions
· Referral campaigns
· Partner marketing
· Content marketing
· Social media
· Industry communities
· Outbound campaign support
The candidate should monitor:
Lead → Qualified Lead → Meeting → Demo → Opportunity → Proposal → Customer
Marketing should be measured based on business outcomes rather than only impressions, likes, or followers.
5. Sales & Marketing Team Coordination
The Marketing Manager will work closely with the Sales Manager, Business Development Executives, telemarketing team, and management.
Responsibilities include:
· Review sales lead quality.
· Understand which campaigns are generating successful opportunities.
· Collect feedback from the sales team.
· Prepare sales enablement materials.
· Develop campaign-specific sales scripts.
· Coordinate lead follow-up processes.
· Help define lead qualification criteria.
· Track marketing-generated opportunities.
· Identify reasons for lead loss or low conversion.
· Improve sales and marketing alignment.
The Marketing Manager should ensure that:
Marketing generates demand and sales converts that demand into business.
6. Sales & Marketing Reporting
The candidate will prepare regular reports for management.
Weekly Reporting
The report should include:
· Marketing activities completed
· Campaigns running
· Marketing spend
· Leads generated
· Qualified leads
· Meetings generated
· Demo requests
· Opportunities created
· Website inquiries
· Lead source performance
· Social media performance
· Upcoming campaigns
· Challenges and required management support
Monthly Reporting
The monthly report should include:
· Total marketing spend
· Cost per lead
· Cost per qualified lead
· Lead-to-meeting conversion
· Meeting-to-opportunity conversion
· Opportunity-to-sale conversion
· Marketing-generated revenue
· Campaign-wise ROI
· Channel-wise performance
· Sales pipeline generated by marketing
· Product-wise lead generation
· Industry-wise performance
· Geographic performance
· Recommendations for the next month
7. Company Strategic Marketing Plan
The Marketing Manager will participate in company-level strategic planning.
Responsibilities include:
· Prepare quarterly and annual marketing strategies.
· Identify new markets and industries.
· Recommend new product positioning.
· Identify competitor strengths and weaknesses.
· Research customer trends.
· Develop go-to-market plans.
· Create brand-building strategies.
· Support management with market intelligence.
· Recommend strategic campaigns based on sales performance.
· Identify partnership and co-marketing opportunities.
The candidate should work closely with management to connect:
Company Strategy → Marketing Strategy → Lead Generation → Sales Pipeline → Revenue
8. SaaS Marketing
Since PriERP and other company products follow a SaaS model, the candidate must understand SaaS marketing concepts.
Expected knowledge includes:
· SaaS customer acquisition
· Subscription-based business models
· Product trials
· Demo conversion
· Customer acquisition cost – CAC
· Customer lifetime value – LTV
· Churn
· Retention
· Monthly recurring revenue – MRR
· Annual recurring revenue – ARR
· Lead nurturing
· Marketing automation
· Product onboarding
· Upselling
· Cross-selling
· Customer lifecycle marketing
Previous experience marketing ERP, CRM, HRMS, SaaS, cloud platforms, accounting software, or other B2B software products will be strongly preferred.
9. Content & Brand Management
Coordinate with designers, video editors, and content teams to create:
· Product videos
· Social media creatives
· Product brochures
· Sales presentations
· Case studies
· Customer testimonials
· Blogs
· Landing pages
· Email campaigns
· WhatsApp campaigns
· Product comparison pages
· Website content
· Event materials
· Advertisement creatives
· Sales collateral
Ensure all communication maintains consistent brand positioning.
10. Digital Marketing Management
The candidate should understand and manage digital marketing activities including:
· SEO
· Google Ads
· LinkedIn marketing
· Meta advertising
· Remarketing
· Email marketing
· Marketing automation
· Landing page optimization
· Conversion tracking
· Analytics
· Social media management
· Content marketing
The candidate does not necessarily need to personally execute every technical digital marketing task but must be able to plan, monitor, review, and improve campaigns.
11. Market & Competitor Research
Regularly analyze competitors and alternative solutions including:
· Other Odoo partners
· ERP vendors
· SaaS ERP providers
· Tally-based solutions
· Zoho
· ERPNext
· SAP Business One
· Microsoft Dynamics
· Industry-specific ERP products
Prepare recommendations based on:
· Pricing
· Product features
· Marketing strategy
· Messaging
· Customer segment
· Market positioning
· Strengths and weaknesses
Required Experience
· 3–6 years of experience in B2B marketing, SaaS marketing, IT marketing, ERP marketing, or software product marketing.
· Previous experience with SaaS products is strongly preferred.
· Experience with ERP, CRM, HRMS, cloud solutions, accounting software, or enterprise software will be an advantage.
· Experience managing marketing campaigns and lead-generation programs.
· Experience coordinating with sales teams.
· Experience preparing marketing reports and performance dashboards.
· Experience with digital marketing and content strategy.
Required Skills
· SaaS Marketing
· B2B Marketing
· Product Marketing
· ERP Marketing
· Lead Generation
· Digital Marketing
· Marketing Strategy
· Campaign Planning
· Sales Funnel Management
· Market Research
· Competitor Analysis
· Content Planning
· Marketing Analytics
· Brand Management
· Team Coordination
· Business Communication
Preferred Tools
Experience with some of the following will be preferred:
· Google Analytics
· Google Ads
· Meta Business Manager
· LinkedIn Campaign Manager
· CRM systems
· Odoo CRM
· Marketing automation platforms
· Google Search Console
· Canva
· Email marketing platforms
· Excel / Google Sheets
· Project management tools
Key Performance Indicators – KPI
The Marketing Manager’s performance will be evaluated through measurable business KPIs.
Marketing KPI
· Number of leads generated
· Qualified leads generated
· Cost per lead
· Cost per qualified opportunity
· Marketing ROI
· Website conversion rate
· Campaign performance
Sales Alignment KPI
· Marketing-generated meetings
· Marketing-generated demos
· Opportunities generated
· Proposal opportunities generated
· Marketing-influenced revenue
SaaS KPI
· Trial registrations
· Trial-to-paid conversion
· Customer acquisition cost
· Monthly recurring revenue generated
· Annual recurring revenue generated
· Customer retention
· Churn rate
Strategic KPI
· Achievement of quarterly marketing plan
· Product awareness growth
· Successful campaign launches
· Market expansion
· New industry penetration
Management Reporting Structure
Reports To: CEO / Business Head / Sales & Marketing Head
The Marketing Manager will also work closely with:
· Sales Manager
· Business Development Executives
· Telemarketing Team
· Product Team
· Functional Consultants
· Developers
· Graphic Designers
· Video Editors
· Digital Marketing Team
· Management
Ideal Candidate Profile
We are looking for a person who thinks beyond posting on social media.
The candidate should understand that marketing is responsible for building a predictable business pipeline.
The ideal candidate should continuously think:
What is our business target?
Who is the target customer?
What campaign can generate that customer?
How much are we spending?
How many leads are coming?
Are they qualified?
How many meetings and demos are generated?
How many opportunities are entering the sales pipeline?
How much revenue is marketing influencing?
What should we change next month?
The role requires a combination of strategic thinking, execution ability, SaaS understanding, marketing analytics, sales coordination, and ownership.
Primary Objective
The objective of this position is to build a scalable marketing engine for Primacy Infotech and its products.
PriERP / Odoo ERP Awareness
↓
Lead Generation
↓
Lead Qualification
↓
Demo / Consultation
↓
Sales Opportunity
↓
Proposal
↓
Customer Acquisition
↓
Subscription / Implementation Revenue
↓
Retention & Expansion
The Marketing Manager will be responsible for ensuring that the marketing team continuously contributes measurable value to the company’s sales pipeline and long-term strategic growth.
Pay: ₹20,542.69 - ₹90,703.21 per month
Work Location: In person
