Head of E-commerce
Location: Mohali, Punjab
Experience: 7–10+ Years
Compensation: ₹2–3 Lakhs per Month
Employment Type: Full-Time | On-Site
About the Role
We are looking for a highly experienced and commercially driven Head of E-commerce to take complete ownership of the online business and drive significant, scalable and profitable revenue growth for a premium, celebrity-led saree brand.
This is a senior leadership position responsible for e-commerce strategy, online revenue, sales growth, customer acquisition, conversion, digital merchandising, marketplaces, quick commerce, website performance and overall e-commerce profitability.
The ideal candidate must have a strong track record of scaling large e-commerce businesses and should have experience managing or contributing to a business generating ₹50 Crores+ in annual revenue, preferably in fashion, apparel, D2C, lifestyle or other consumer-facing categories.
Key Responsibilities
- Take complete ownership of the brand's e-commerce business, online revenue and digital sales performance.
- Develop and execute the overall e-commerce growth strategy in alignment with the brand's business objectives.
- Drive online revenue, conversion rate, Average Order Value (AOV), customer acquisition and customer retention.
- Manage and optimise the brand's website/storefront, preferably on Shopify or equivalent platforms.
- Develop and execute online merchandising and product-placement strategies.
- Lead the brand's presence across D2C, marketplaces and quick-commerce platforms.
- Identify and develop opportunities across relevant quick-commerce platforms and emerging digital commerce channels.
- Analyse sales data, customer behaviour, website performance and market trends to identify growth opportunities.
- Own the online product launch, collection, promotional and commercial calendar.
- Work closely with Performance Marketing, Social Media, Creative and Brand teams to maximise revenue from digital traffic and campaigns.
- Monitor and optimise key e-commerce metrics including revenue, CAC, ROAS, conversion rate, AOV, repeat purchase rate, customer lifetime value and profitability.
- Develop and implement customer acquisition, retention and repeat-purchase strategies.
- Conduct regular competitor, category and market analysis to identify new opportunities.
- Work closely with merchandising, inventory and supply-chain teams to ensure adequate availability of high-demand products.
- Develop strategies to maximise sell-through and minimise inventory ageing.
- Explore new marketplaces, digital channels, partnerships and commerce opportunities to expand the brand's reach.
- Own the e-commerce P&L, revenue targets and overall profitability of the digital business.
- Build and maintain detailed dashboards and regular business-performance reports for senior management.
- Identify opportunities to improve the complete online customer journey, from discovery and consideration to purchase and repeat purchase.
- Stay ahead of emerging e-commerce, quick-commerce, consumer and technology trends and implement relevant opportunities.
Mandatory Candidate Requirements
- 7–10+ years of relevant e-commerce experience, with significant experience in senior e-commerce/business roles.
- Mandatory experience managing or contributing to a business generating ₹50 Crores+ in annual revenue.
- Proven track record of scaling e-commerce revenue and delivering measurable business growth.
- Strong hands-on understanding of D2C, marketplaces and quick-commerce.
- Experience managing large-scale online sales operations and commercial targets.
- Strong understanding of the Indian e-commerce and consumer market.
- Strong experience with Shopify or comparable e-commerce platforms.
- Strong understanding of customer acquisition, conversion optimisation, retention and online merchandising.
- Strong commercial and analytical mindset with proven understanding of e-commerce P&L and profitability.
- Ability to independently build and execute an e-commerce growth strategy.
Quick Commerce Experience
Experience in building and scaling business through quick-commerce platforms will be strongly preferred.
The candidate should understand:
- Quick-commerce business models and unit economics
- Platform partnerships and commercial negotiations
- Product assortment and visibility
- Inventory availability and fulfilment requirements
- Promotional and platform-led campaigns
- Sales and profitability optimisation
- Emerging opportunities in India's quick-commerce ecosystem
Preferred Industry Background
Candidates with experience in fashion, sarees, ethnic wear, apparel, D2C, lifestyle, beauty, luxury or premium consumer brands will be strongly preferred.
Experience scaling a high-growth consumer brand from an established revenue base to significant scale will be a major advantage.
Key Skills
- E-commerce Strategy & Growth
- D2C Business Management
- Marketplace Management
- Quick-Commerce
- Shopify / E-commerce Platforms
- Revenue & P&L Management
- Online Merchandising
- Customer Acquisition & Retention
- Conversion Rate Optimisation
- Digital Sales
- Data & Analytics
- Commercial Negotiation
- Inventory & Demand Planning
- Team Leadership
Ideal Candidate
We are looking for a high-calibre e-commerce business leader, not simply an e-commerce manager.
The ideal candidate should have a proven history of managing ₹50 Cr+ businesses, understand the complexities of scaling a large consumer-facing e-commerce operation and be capable of building the digital business from the ground up.
They should be highly commercial, data-driven and execution-focused, with the ability to turn brand visibility, celebrity influence and consumer demand into significant, sustainable and profitable online revenue.
Experience in building a premium fashion or lifestyle brand's digital business, along with exposure to quick commerce and large-scale marketplaces, will be a strong advantage.
Pay: ₹200,000.00 - ₹300,000.00 per month
Work Location: In person
